Remove permission
article thumbnail

Report: 19 Experts on the State of Marketing Automation

The Point

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

article thumbnail

Top 7 Customer Experience (CX) Trends for 2020

Martech Advisor

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. nillion in 2021.

Trends 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m. to 11:55 a.m.

article thumbnail

6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. As Forrester says, “Customers don’t care about your internal organizational silos.”. The marketing team understands the macro trends on social.

article thumbnail

The Cornerstone for Marketing Teams in 2021: Agility

Litmus

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. It’s why Forrester predicts marketing automation platforms will grow 3%, despite an overall decline in marketing technology.

article thumbnail

2020: Outreach’s Year in Review

Outreach

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

article thumbnail

Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

This trend will continue in 2022. Source: Forrester , 2021). For example, users fill in their information on Platform A and grant permission to share/sell their contact details and online behavioral data. Source: Forrester , 2021). Not exactly. 68% of B2B buyers prefer to research online independently.