Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large numbers of customers.”. Chart used with permission.

Forrester 97

Forrester Verticals Business Case Studies 97

Martech

OCTOBER 1, 2022

The term zero-party data was first coined by Fatemeh Khatibloo, VP principal analyst at Forrester Research. The data, in this case, is owned by the company that collected it, but you have permission to use it. Here’s an overview of each. Zero-party data. Third-party data. Closely related is “differential privacy.”

Privacy 104

Privacy Paid Search Agency Ad Exchange Transparency 104

Content4Demand

APRIL 9, 2021

Throughout the session, the pair dive deeper into these insights and outline steps how AI-driven lead scoring fuels their success, which is backed by real world examples, success statistics, best practices and so much more. Republished with permission from Demand Gen Report.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

Adobe Experience Cloud Blog

OCTOBER 27, 2020

However, less than a third of companies have made the transition to experience-led businesses, according to a recent Forrester Research report. We call out this statistic because those who strive to excel with their digital capabilities to enhance the customer journey will definitely want to utilize this COE structure.

Marketo 138

Marketo Multi-Touch Attribution Lead Ranking Paid Search Agency 138

Adobe Experience Cloud Blog

OCTOBER 27, 2020

However, less than a third of companies have made the transition to experience-led businesses, according to a recent Forrester Research report. We call out this statistic because those who strive to excel with their digital capabilities to enhance the customer journey will definitely want to utilize this COE structure.

Marketo 64

Marketo Multi-Touch Attribution Lead Ranking Paid Search Agency 64

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. to be larger than email by 2012 doesn’t hurt, either.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. These are some great numbers, and by great I mean they actually tell a story, I'm sick of statistics for statistics sake.

Twitter 145

Twitter CRM Business Paid Search Agency 145