Martech Advisor

OCTOBER 18, 2019

” So, what do word of mouth (WoM) and going viral mean in this context? This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Inbox Insight

NOVEMBER 13, 2018

Establishing Thought Leadership among your industry peers. B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). This is why they find it hard to see results that make for a strong ROI. Tweet This! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100