Metadata

FEBRUARY 5, 2024

How did ClickUp go from zero to 8M users in just a few years? A great product helped, but that’s only half the story. Lucky for us, we got the other half during DEMAND. “We We built a brand by punching up, being memorable, conducting a lot of experiments, and taking big bets,” shared Melissa Rosenthal , ClickUp’s former Chief Creative Officer.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales? Franchisees.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

SEPTEMBER 29, 2023

CAMPAIGNS Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates. And so many choices out there. Which products are best suited to the B2B world?

Marketing Automation Services 93

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 93

Biznology

SEPTEMBER 22, 2014

78% of salespeople using social media outsell their peers (source: Social Media and Sales Quota Survey ). 75% of the sales people said they have not received formal training from their company on how to use social media (source: Social Media and Sales Quota Survey). Social selling is not hard selling. It’s not a buzzword.

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Martech

JULY 29, 2022

Speak to your marketing peers to find out who is using which ABM tool and why. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. This last category is critical, and will help you avoid making a costly mistake. Questions to ask at the demo. 24/7 vs. 8/5)?

Enterprise Management 107

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 107

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. 88% of respondents said their peers turn to them more often for data and insight needed to strategize and plan.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

ANNUITAS

DECEMBER 11, 2014

Alignment With Their Peers. According to the Fournaise Group , 80% of surveyed CEOs have stated they have lost faith in their CMOs. I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Yet, in many organizations there is a lack of leadership regarding the need for change.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I That’s true of our space too.

Buying Cycle 92

Buying Cycle Intent Ideal Customer Profiles Planning 92

Engagio

APRIL 19, 2021

Prior to Research in Action, O’Neill spent 12 years at the analyst firm Forrester where he found himself beguiled by this question: But what about the buyer’s point of view? When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. This report offers a unique point of view.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

The ROI Guy

AUGUST 28, 2017

According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives. Executives don’t want a sales pitch, however, research indicates that is just what they are getting most of the time.

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

PathFactory

JULY 18, 2022

This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your While there are established techniques you can use to modernize your B2B website today, we want to highlight the one that will leapfrog them all.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Martech Advisor

NOVEMBER 28, 2019

According to a recent Forrester Consulting study, commissioned by Infogroup , “Marketers Need To Confront The Inconvenient Truth Of Data Pollution,” the vast majority of marketing organizations—96 percent, in fact—have had campaigns negatively affected by data pollution. "Big" data is not always "better."

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. What will be the next big thing? What will gain traction? What will soon be obsolete? With so many predictions out there it’s hard to decide what to focus on. We know that focusing on current customer health is crucial to maintaining your clients.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

The ROI Guy

JANUARY 25, 2017

According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off. A common mantra for many sales strategies is to "Engage earlier and higher".

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Porch Group Media

SEPTEMBER 12, 2019

While a handful of companies feel their CX strategies are very advanced, almost half of companies surveyed feel they have some tactics in place but no real customer experience strategy or capabilities in place to support one. Forrester). How to Optimize the Customer Experience – Strategies and Trends. higher brand awareness, 1.5x

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” While it is registration-required, I will provide a nice summary here for all of you.

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Porch Group Media

AUGUST 4, 2020

Companies that prioritized and effectively managed customer experience were three times more likely than their peers to have significantly exceeded their top business goals in 2019. (Source: Adobe/Econsultancy) CX drives over two-thirds of customer loyalty, outperforming brand and price combined, according to CX leaders.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Golden Spiral

APRIL 18, 2019

Healthcare’s Most Wired Survey. Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. You can’t rely on your perspectives alone; this understanding should be rooted in data. With the right data, you can then form a comprehensive strategy to address your audience’s top needs.

Work Management 102

Work Management Marketing Management Research Organization 102

Adobe Experience Cloud Blog

JULY 5, 2016

These might include customers who buy additional products or upgrade their current ones, refer your company to their peers, and advocate on your behalf. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. . More leads?

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Adobe Experience Cloud Blog

AUGUST 4, 2015

This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions. B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

TrustRadius Marketing

OCTOBER 3, 2022

This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. . What’s driving this growing trend is the need to understand a more holistic view of the entire buyer’s journey.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

ViewPoint

MARCH 6, 2012

In fact, Bain & Company has found companies that focus on delivering a great customer experience see revenue growth orders of magnitude higher than their industry peers who fail to do so. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Porch Group Media

AUGUST 7, 2019

Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services. In such a fiercely competitive environment, brand trust has become an important competitive differentiator. What makes a brand trust-worthy to consumers? It has always treated me and others well. .

Brand Identity 69

Brand Identity Branding Peer-to-peer Customer Satisfaction 69

SnapApp

JULY 11, 2017

Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. It’s a whole other planet. . Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

Valasys

APRIL 10, 2020

According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs. Furthermore, according to a survey by SiriusDecisions , 92% of B2B companies recognize the value in ABM. Read more on How to Assimilate Competitive Benchmarking in Social Media.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

The ROI Guy

NOVEMBER 29, 2010

Content that is created by or endorsed by peers and analysts is becoming more and more essential to create credible connections and engagements, and win over skeptical buyer trust. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Content Marketing Institute

MAY 4, 2018

After they pass, each one thinks, “I wonder what he really meant by that.”. Have a look at the picture. What do you see? If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency. It controls flow. Marketing people would say “I see a filter.”.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

The ROI Guy

NOVEMBER 18, 2014

At the same time, Forrester reports that earlier engagement is more important than ever - with 76% of the deals going to the solution provider that is able to help the prospect identify the top priority issues to address and establish the buying agenda (versus only 24% going to the rep who can win the bake-off).

Peer-to-peer 40

Peer-to-peer Forrester Ideal Customer Profiles Storytelling 40

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. In a report by WBR Insights , 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. A lack of differentiation (54%).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. The more buying organizations are a forced to do-more-with-less they adopt different business patterns.”

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. I have always found him an engaging, insightful, and a personal inspiration to many. Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. I have always found him an engaging, insightful, and a personal inspiration to many. Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Although the current forecast is lower than the original 3.2% increase predicted at the start of the year, it is higher than the 2.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014. The spending decline is likely to make winning your next deal even more competitive, and make it much harder to meet your revenue growth goals. This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

APRIL 15, 2014

And research from Forrester indicates that the late engagement could have serious impacts on win rates? Comparing the prospect’s issues and shortfalls to their peer’s practices at this stage can often add a prioritization and peer pressure that is essential to getting “do nothing” buyers moving.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Their graph and chart-rich blog posts reveal some of the latest and most significant findings culled from major research reports and surveys.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% However, as has been proven over the past two years, this forecast may be dramatically optimistic. Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40