The Point

MARCH 8, 2018

By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. However, in my experience, most tech companies don’t know how to market them.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Biznology

MAY 31, 2017

That is, instead of producing videos that stand on their own, make video snippets that amplify or explain specific features and benefits featured on web pages, in white papers, slideware, or webinars. The “basic” requirements, as depicted by Forrester ’s Lori Wizdo , are shown below. You can animate diagrams and timelines.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Marketing Insider Group

JULY 29, 2020

An absurdly high closing rate might look good on paper, but a near-perfect number could mean that you’re leaving out too many fringe candidates who might make good buyers. Work with sales to evaluate your closing rates on content-qualified leads , then compare those numbers against your lead scoring system.

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Full Circle Insights

NOVEMBER 10, 2022

Study the Forrester B2B Revenue Waterfall: The Forrester B2B Revenue Waterfall is a great framework for implementing an ABM strategy; it’s helpful to develop a thorough understanding of how it works and which processes take place at the various stages. The Marketing and Sales Alignment Playbook White Papers.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.).

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification. Utilize targeted advertising platforms to reach the right audience.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Zoominfo

OCTOBER 18, 2022

According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. Demand creation Includes webinars, white papers, and product trials 3. Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

The ROI Guy

APRIL 18, 2012

Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.

Case Studies 40

Case Studies Paper Case Study Studies 40

KoMarketing Associates

JULY 3, 2017

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. A Forrester research study shows that “6.2%

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. The Marketing and Sales Alignment Playbook White Papers. Top 10 Signs You Have A Marketing Data Problem White Papers. Download eBook. Additional Resources. « Older Entries.

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Vision Edge Marketing

FEBRUARY 22, 2022

For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . In a B2B deal, we’re not buying chocolate nor are we buying pens and paper, which businesses may buy from other businesses. Other companies believe consideration matches the evaluation stage.

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Adobe Experience Cloud Blog

NOVEMBER 10, 2010

I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap. What we are recommending at Forrester is that organizations establish a lead to revenue model.

Forrester 48

Forrester Sales Qualified Leads Lead Ranking Marketing Qualified Leads 48

Anything Goes Marketing

NOVEMBER 19, 2006

Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. Warm them up to the idea of registration with some "meat" from the white paper.

Paper 100

Paper Lead Generation Auto Responder Generation 100

The Point

JANUARY 21, 2014

I would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. A few days later, Kevin responded with the results: “Based on your input, I made the following changes to the Forrester campaign: 1.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

Full Circle Insights

SEPTEMBER 22, 2022

Forrester developed a new B2B Revenue Waterfall based on ABM, and it illustrates why generating MQLs is no longer Job #1 for marketers — target account activation is. The Marketing and Sales Alignment Playbook White Papers. Top 10 Signs You Have A Marketing Data Problem White Papers. Download eBook. Additional Resources.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Hubspot

NOVEMBER 16, 2021

We’ve seen this trend play out in our research – according to a recent Forrester study that we co-commissioned with Stripe, over half of SMBs still rely on disparate solutions to manage payment data, averaging five tools per purchase transaction. Even worse, this creates a disconnect between the front office and back office. with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers. And for marketing, that’s your sales team.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Full Circle Insights

OCTOBER 1, 2022

The Forrester B2B Revenue Waterfall provides a helpful context for analysis, and from a marketing perspective, effective campaigns are those that move targeted accounts through the opportunity funnel to the prioritized stage, where the sales handoff occurs. The Marketing and Sales Alignment Playbook White Papers. Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. Having everything synchronized on one app, there is no need for outdated spreadsheets and paper forms. 131 reviews) Capterra Score: 4.4 (14

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Ledger Bennett

JANUARY 9, 2022

According to Forrester a company must become customer obsessed in order to successfully transfer to a subscription business model. “What sounds straightforward on paper can be a tall order. Forrester, ‘The Rise of the Subscription Business Model’ (2020).

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

ClickZ

FEBRUARY 19, 2020

30-second summary: Capgemini’s white paper covers eight important replatforming considerations that retailers should ask before updating their ecommerce ecosystem. In this post, we’ll provide an overview of each question from the white paper. When it comes to ecommerce, the replatforming journey can be daunting and overwhelming.

eCommerce 102

eCommerce Ning Allocation Work Management 102

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. What variables come into play? What kind of return can you expect from your investment?

Account Based Marketing 86

Account Based Marketing ABM Paid Content Cost 86

The Customer

JULY 15, 2021

According to Forrester’s research on “How to Choose the Right Tech for Your CX Needs” (June 29, 2021), “[c]ustomer-obsessed firms must break down organizational silos to focus on the needs of their customers. For more information on CSG’s customer engagement solutions, visit [link]. .

Marketing Management 52

Marketing Management Gartner Forrester Verticals 52

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. That collaboration is crucial because the content itself is so crucial.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

WriteSpark

FEBRUARY 18, 2009

White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey. 

Social Media 120

Social Media Media Forrester Copywriting 120

Marketing Insider Group

FEBRUARY 3, 2014

The paper presents 5 steps to learning agility that are relevant to today’s marketing leadership challenges. I will highlight the 5 steps here and also cover some of the best tips from the paper to become a more agile marketing leader. ” One final point about the paper that I thought was really interesting.

Planning 100

Planning Peer-to-peer B2B Thought Leadership Thought Leadership 100

Full Circle Insights

SEPTEMBER 12, 2022

According to Forrester , sales and marketing teams that work together using an ABM strategy are 6% more likely to exceed revenue goals than teams who are not using ABM. The Marketing and Sales Alignment Playbook White Papers. Top 10 Signs You Have A Marketing Data Problem White Papers. Download eBook. Additional Resources.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Convince & Convert

FEBRUARY 5, 2018

Additionally, a white paper by Hootsuite revealed some interesting data points showcasing how employee advocacy programs are delivering more reach and engagement with content distribution. Brands are investing more and more budget in paid media in order to reach their audiences. Other data suggests the same.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Sana Commerce

MARCH 4, 2022

According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. In one survey of B2B suppliers by Forrester Consulting, 87% said omnichannel investment will be crucial to serving customers. White paper. Talk to an expert.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

The Point

APRIL 23, 2013

One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader. Note the sub-head (“Forrester Research, Inc. For more tips on email creative, download a copy of the white paper: “ Top 10 B2B Email Marketing Mistakes.”.

Email Campaigns 100

Email Campaigns Campaigns Copywriting Demand Generation 100

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). A Forrester WAVE matrix of leading vendors is one.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. Tactics like buying branded search terms or running retargeting campaigns are particularly cost-effective on paper because only target people who have already shown a level of interest or familiarity with your solution.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Full Circle Insights

JULY 27, 2022

A 2019 Forrester survey found that organizational teams that focused on ABM marketing were 6% more likely to exceed revenue goals than those that didn’t. The Marketing and Sales Alignment Playbook White Papers. Top 10 Signs You Have A Marketing Data Problem White Papers. And the result? Sales conversions. . Don't you? .

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. more than 2,880 original computer security white papers in 109 different categories, as well as analyst papers. HIM Body of Knowledge TM. Journal of AHIMA. Virtual Lab. Reading Room. Newsletters.

Work Management 102

Work Management Marketing Management Research Organization 102