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10 Winning B2B Lead Generation Strategies for 2018

Leadspace

For example, data from Google shows that B2B buyers conduct an average of 12 searches before they visit a company’s website. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Branch out to new social channels.

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How to Build a Personalized Account-based Marketing Strategy

Valasys

Read more on How to Assimilate Competitive Benchmarking in Social Media. Traditional marketing strategy starts with driving traffic to businesses’ websites, generating leads and finally converting those leads to sales. Account-based marketing, on the other hand, turns the conversational marketing funnel upside down.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Pharma companies use social media, search engine marketing, and their own websites to connect with both professionals and patients.

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Give Social Media Audiences What They Want—More Video 4.1.3 Financial Force Uses Video on Their Website to Drive Pipeline 5. Use Social Media to Live Stream Events 5.1.3 Use Social Media to Live Stream Events 5.1.3 Not because social media is being dominated by video content (it is!). Dig Deeper into Messaging 4.2

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How to Distribute Your Branded Video Content with the PESO Model

Brandpoint

Publish on your website. If you’ve created a piece of content, chances are you’ll want it to live somewhere on your website. Organic social media. Utilizing organic social media techniques is a great way to encourage shared media traction for your video content. Social shares & online word-of-mouth.

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Give Social Media Audiences What They Want—More Video 4.1.3 Financial Force Uses Video on Their Website to Drive Pipeline 5. Use Social Media to Live Stream Events 5.1.3 Use Social Media to Live Stream Events 5.1.3 Not because social media is being dominated by video content (it is!). Dig Deeper into Messaging 4.2

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Video Marketing and Sales Stats That Matter to Businesses

Vidyard

Social Media Video Statistics 3.1 YouTube Statistics 3.7 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Social media, websites, and YouTube are the most popular places to distribute video content.

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