Webbiquity

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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers. And for marketing, that’s your sales team.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This!

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23 Outstanding Social PR Guides

Webbiquity

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Is blogger outreach still an effective PR strategy? Guides to Influencer and Blogger Outreach.

PR 100
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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Image credit: Association of National Advertisers. Another apparent contradiction is much more fundamental: does marketing have value?

Stats 100
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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Although “the importance of social media certainly is resonating through many big companies,&# just 59 of the Fortune Global 100 firms have hired staff specifically to perform core social media tasks such as customer outreach, PR, marketing and internal communications. Small Biz Lead Gen Surges with Social by eMarketer. Plus much more.