Only B2B

APRIL 17, 2024

Streamlined Sales Pipeline Targeted Outreach: Appointment setters possess industry knowledge and understand your ideal customer profile, enabling them to conduct personalized outreach to decision-makers. With their expertise, they ensure that you connect with the right people at the right companies.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. Create multi-step outreach campaigns based on intent data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Outreach

JANUARY 17, 2020

The Platform of Independents is led by ten independent software companies— Segment , Airship , Amplitude , Drift , Iterable , Mixpanel , Outreach , Pendo , Radar , and Tray.io —and joined by over 190 startup co-signatories that are setting a new standard for business technology. Join the Movement.

Marketing Analytics Tools 52

Marketing Analytics Tools Outreach CRM Multi-Channel 52

Only B2B

APRIL 3, 2024

Personalize outreach messages: Tailor compelling outreach based on the prospect’s unique needs and interests derived from intent data. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Outreach

FEBRUARY 26, 2020

Well you’re in luck, because on March 10th, we will be releasing Forrester’s Total Economic Impact (TEI) report , which outlines the ROI that enterprise customers have achieved with Outreach, including a 387% ROI and 3-month payback period.

Forrester 52

Forrester Outreach ROI Cost 52

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. With this knowledge, you can personalize your outreach efforts to resonate on a deeper level. Don’t wait to embrace the future of sales.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Only B2B

FEBRUARY 6, 2024

Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts. Intent data helps you identify prospects with a genuine interest, ensuring your sales team focuses on the right opportunities: you prioritize your outreach efforts and maximize your ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Outreach

JANUARY 12, 2021

In 2020, Outreach…. This round brought Outreach's valuation up to $1.33 In Europe, Outreach currently serves more than 200 customers, including DocuSign and Signal AI. Outreach’s workforce continued to rapidly grow, doubling to more than 600 employees. Forrester names Outreach a sales engagement leader.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

Zoominfo

MAY 25, 2022

The more information business development teams know about prospects, the better they can tactically craft outreach that cuts through the noise and conveys true value. Intent data Understanding a prospect’s technology stack is important — but it’s intent data that prompts timely outreach.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Outreach

MARCH 2, 2021

A task which has become harder— Forrester Research predicts that 80 percent of B2B sales will happen remotely. A prospective buyer who reacts positively to an outreach, whether via email or over the phone, indicates they may be interested in finding out more information about the product or service.

Buyer Intent 81

Buyer Intent Outreach Forrester Intent 81

Martech

JUNE 3, 2022

Sales engagement and outreach. This provides additional opportunities for sales outreach — even if no one’s clicking on that ad, they might be showing other intent signals that sales can act on, such as visiting the site or interacting through some third-party intent. Click here to download! Why we care.

Account Based Marketing 114

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 114

SalesIntel

DECEMBER 27, 2021

According to Forrester Research, around 47% of B2B marketers claim to close less than 4% of their marketing leads. It is also important to understand the lead’s buying journey stage to make the most effective outreach. Lead nurturing keeps the leads warm and potential customers interested, ensuring more conversions.

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. All of the statistics were interesting in their own way, but the finding that was most telling to me was with over 80 percent of practitioners proving that 1-to-1 email outreach is still the number one tool used to engage target accounts.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Leads with a higher score demonstrate a stronger interest and are prioritized for sales outreach. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Outreach

JUNE 22, 2021

Outreach has developed a shortcut to scale sales coaching in real time, giving your reps the information they need, right when they need it. Outreach Sales Development Manager Kaitlen Kelly has 14 reps on her team, each of whom make an average of 50 touches per day. Or they might bring up our position on the Forrester Wave report.

Work Management 89

Work Management Marketing Management Outreach Sales Cycle 89

Velocity Partners

APRIL 9, 2024

They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. Sellers are taking marketing into their own hands. And they’re not using Marketing’s expensively produced content. It’s a profit windfall. We have thoughts.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Outreach

NOVEMBER 30, 2021

In August 2021, Outreach commissioned Forrester Consulting to conduct a survey of 212 sales leaders representing more than twenty industries at companies with headquarters in the UK and North America. Forrester found that only 43% of respondents are forecasting within 10% accuracy.

Forecasting 52

Forecasting Forrester Budget Programs Outreach 52

Vidyard

MARCH 20, 2018

Using video, a salesperson can explain why they’d like to connect and this genuine outreach goes a long way with customers. Video creates a meaningful connection with your buyer and makes your outreach that much more engaging. Forrester reports that social selling is no longer optional–it’s required.

Forrester 112

Forrester Outreach Social Networks Curation 112

Leadspace

JUNE 28, 2021

Couple the rate of decay with the fact that the amount of prospect and customer data at B2B companies typically doubles every 12 to 18 months (according to SiriusDecisions , now part of Forrester). You’ve got a snowball effect. Fixing your data is obviously something you need to get a handle on, and fast.

Lead Ranking 118

Lead Ranking Ideal Customer Profiles Marketing Qualified Leads Sales Qualified Leads 118

Only B2B

SEPTEMBER 1, 2020

Now, what can be done to outreach our customers? According to the study of Forrester Research, only 1% of leads effectively turn into revenue-generating customers. In the interviews conducted by many business channels and marketing magazines, Rogol said, In this pandemic, they experienced a good tailwind in the initial days of COVID.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Hubspot

MAY 12, 2020

Just one year ago, the top five account-based tactics were sales development rep outreach, digital advertising, direct mail, marketing email, and events. Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Most organizations intentionally only pursue 38% of their target accounts at one time.

Account Based Marketing 95

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

Oktopost

OCTOBER 8, 2023

Boost your sales with prospect nurturing According to Forrester Research, successful lead nurturing results in a 50% increase in sales-ready leads. It outlines the timing, frequency, and type of communication (such as emails, phone calls, social media interactions, and follow-ups) to systematically move a prospect through the sales process.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Outreach

MAY 30, 2019

A Forrester study revealed that only 26% of unsubscribers do not want to hear from the brand ever again, meaning that 74% of these opt-outs are from prospects who would rather customize their preferences but are defaulted to a “total unsubscribe" because they have no choice. There hasn’t been a good solution for sellers--until now.

Opt-out 75

Opt-out Advertising Channels Opt-in Forrester 75

Martech

JANUARY 25, 2022

According to Forrester , 94% of B2B purchasing decisions are made by buying groups and not individuals. The score indicates how ripe the individuals are for outreach. This data can then be operationalized through the funnel and in existing workflows through platforms such as Salesforce, HubSpot, Marketo, and Outreach.

Lead Ranking 96

Lead Ranking Top of Funnel Marketing Qualified Leads Ideal Customer Profiles 96

6sense

AUGUST 27, 2021

a strong, moderate, or weak fit), both of which can be used for building audiences of accounts for analysis and campaigns or outreach. And that in turn helps sales and marketing prioritize campaigns and outreach to deepen engagement with the account’s buying center. This model produces both a numeric score (i.e.,

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Incentivize word-of-mouth marketing by using a loyalty program and frequent outreach to create a sense of community. Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%.

Brand Identity 170

Brand Identity Branding Advertising Agencies Paid Search Agency 170

Seismic

SEPTEMBER 18, 2019

According to Forrester Research , “Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue.” Galaxy as a partner, which will include a deep product integration between Seismic and Outreach.

Personalization 66

Personalization Lead Ranking Sales Qualified Leads Cross-Selling 66

Madison Logic

AUGUST 2, 2023

According to Forrester , 56% of marketers validate this approach, saying personalized content is key to a successful ABM strategy. Amplify your efforts with a systematic approach that combines data-driven insights with personalized outreach efforts. It shows that your brand is empathetic to its customers. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Martech

DECEMBER 2, 2021

He added, “Often this is due to an inability to use intent data and outreach at various touchpoints.”. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an account-based marketing strategy. Image: Renegade.

Account Based Marketing 141

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 141

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers. And for marketing, that’s your sales team.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Sprout Social

FEBRUARY 17, 2022

Copywriting Crew: Cold outreach. By templating your cold outreach, you can speed up the process and response times. ” — Jesse Forrest, Founder of CopywritingCrew.com. It’s equipped with custom templates for influencer/creator outreach, customer care responses, networking with potential hires or partners, and more.

Template 129

Template Email Marketing Blast Campaigns Planning 129

6sense

NOVEMBER 2, 2021

Principal of Product Marketing (and former Forrester VP & principal analyst) Kerry Cunningham , you’ll learn: What the Dark Funnel is and what kinds of intent data it contains. Why it’s important, including examples of how it affects outreach and deal health. Where it resides — both in terms of internal and external data sources.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

PathFactory

MAY 29, 2022

Similar alerts can be set to existing customers, targeted ABM accounts, specific high value campaigns, including campaigns that feature 3rd party assets (G2 reviews, Forrester reports. Enabling BDR / AEs to collect PathFactory Engagement Data on Sales Outreach. bottom of the funnel content). Technical Lift: Moderate. FMB in Marketo.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52