Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

APRIL 15, 2010

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This!

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Martech Advisor

OCTOBER 18, 2019

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. ” So, what do word of mouth (WoM) and going viral mean in this context? Organic and Direct Traffic. Influencer Shoutouts.

Practices 43

Practices Examples WOM Media 43

Buzz Marketing for Technology

DECEMBER 1, 2010

As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media. Tweet This Post.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Inbox Insight

NOVEMBER 13, 2018

Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. Content may take years to gain traction organically, and few B2B marketers can afford to wait and hope.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

B2B Marketing Zone Posts

JULY 7, 2010

Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. That’s what effective infographics are all about. How do you get there?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40