Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The problem is, most organizations struggle with forecasting accurately. The problem?

Forecasting 52

Forecasting Outreach Forrester Analysis 52

B2B Digital Marketer

MARCH 14, 2024

They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. Creative Space is Essential: Allocate time and resources for creative thinking beyond the constraints of current technology and processes.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

ANNUITAS

AUGUST 5, 2014

Perhaps this is the problem with so many organizations and their inability to be effective with Demand Generation and Content – according to a study we conducted here at ANNUITAS of enterprise B2B organizations, only 2.8% of organizations claimed they are effective at achieving their goals. Pretty anemic!

Top of Funnel 100

Top of Funnel Forrester Marketing Funnels B2B Sales 100

Only B2B

FEBRUARY 16, 2022

If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. As a result, the pandemic has altered how B2B organizations will operate, promote, and think about their customers.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Forrester’s New B2B Buyer. Software Solutions Used.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Top Rank Marketing

SEPTEMBER 4, 2023

B2B marketers who are capable of threading this needle and providing innovative, sustainable marketing solutions that elevate their organization despite budget cuts will find themselves winning prestige and authority within their enterprise like never before. According to Forrester’s 2023 budget planning survey , 86% of U.S.

Enterprise Management 84

Enterprise Management Work Management Marketing Management B2B Marketing 84

eDataSource

OCTOBER 23, 2019

eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Speakers were GB Heidarsson, eDataSource CEO, and special guest Shar Van Boskirk, Vice President and Principal Analyst at Forrester Research. .

Deliverability 44

Deliverability Marketing AI Forrester CAN-SPAM 44

Walker Sands

AUGUST 8, 2022

to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC. Aim for at least 500 respondents to ensure your data is statistically valid, though this threshold can vary according to your survey goals and population.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. Source : Forrester Research. B2B Customer Perspective and Buying Process. 70% of bloggers are talking about brands on their blog organically.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Source: Forrester). Alchemer and Forrester Consulting , 2021). As marketers, we all want to know the numbers. Email Marketing. LoopMe , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Penetrating even the most conservative marketing organizations, social networking, microblogging, and blog publishing made an impression on the B2B marketing mix in 2009. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Porch Group Media

NOVEMBER 5, 2019

Another one-fifth (20%) say they don’t understand what the data means while 17% say they don’t have the ability to act on the data and make decisions on the trends they see in the data. . An additional 43% pointed to data access across the organization and 41% stated that technology to house and collect customer data was a challenge. .

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Launch Marketing

MAY 8, 2018

it can be easy for startups and mid-sized B2B organizations to feel overwhelmed. As marketers in fast-paced and smaller-sized organizations are being asked to accomplish more with fewer resources, marketing technology solutions can empower marketers to do more. Some additional key martech solutions to consider include: Web analytics.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

EveryoneSocial

JULY 31, 2018

In fact, being the most effective at your efforts requires your organization to focus heavily on content research. This most likely falls into the marketing departments laps, but sales teams should also have a part in helping with the content research process. Some quick content marketing statistics: The average person consumes 11.4

Research 79

Research Effectiveness Brand Identity Branding 79

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Valasys

FEBRUARY 10, 2020

According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. According to Forrester , experience-led companies have 1.6x Evolving trends of Customer Experience Management in 2020. AI along with machine learning can influence every aspect of any organization.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. Your organization’s reputation is built by the information you publish online.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Trend #1: Personalized Content. Trend #2: Brands Go Niche with Content.

Trends 363

Trends Content Marketing Work Management Planning 363

KoMarketing Associates

JANUARY 18, 2018

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. First-touch (FT) and multi-touch (MT) reports break down revenue pipeline created and won so that our demand generation team can start trending on program ROI.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

LEADership

AUGUST 13, 2015

supported by statistical evidence of this trend. So, given that more than 50% of customer service interactions already do not require human support, organizations have to really think outside the box to strike a balance—personalization alongside customer self service. Don’t let that happen in your B2B organization.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

SpotMe Blog

SEPTEMBER 22, 2022

Read on to discover the emerging trends in HCP engagement, success metrics to measure, and omnichannel strategies to use at your future pharma events. This statistic clearly shows that HCP engagement and needs have drastically changed. So, take this into account when organizing your next medical education events. Hybrid events.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

TrustRadius Marketing

AUGUST 21, 2018

How does mobile usage influence the purchase process? Organizations that considered themselves advanced employed two key strategies when considering mobile. B2B mobile marketing leaders also look at specific trends from mobile site visits such as search queries and user behavior. BCG predicts this will grow to 70% by 2020.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Heinz Marketing

JANUARY 27, 2020

They can ask a couple of extra questions early in the sales process, maybe even in the qualify stage where they ask about do you have other divisions with the product or service we’re talking about be replicable throughout your organization. Paul: We had a show earlier today and somebody threw out a provocative statistic.

Top of Funnel 65

Top of Funnel B2B Sales Webinar Metrics Marketing Prospects 65

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. SEO and Organic Search Stats.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process. What types of metrics do B2B marketers need to measure a marketing campaign's success? Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

SpotMe Blog

AUGUST 4, 2023

You want to make the event check-in process as smooth as possible for both attendees and organizers, no matter what type of event you’re hosting. With the right event check-in software, you can make a great first impression, streamline processes, collect valuable attendee data, and reduce onsite staffing and costs.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

sagefrog

JANUARY 10, 2024

Having a distinct purpose at the outset ensures not only the success of your redesign but also a smoother overall process. Website Redesign Project Plan 4 Web Design Trends in 2024 Execute an Impactful B2B Website Redesign in 2024 Why Should You Redesign Your Website? Skip to a Section Why Should You Redesign Your Website?

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

DiscoverOrg

AUGUST 7, 2018

The bad news : Sales has a shrinking window of opportunity to engage with buyers; statistically, it’s likely that buyers have already made up their minds – or at least narrowed things down – before sales ever gets an opportunity to influence their selection. Get in front of buyers earlier in the buying process.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. The fundamental process of SEO remains the same for both B2B and B2C sites.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Conductor

JULY 6, 2022

Enterprise SEO aims to improve organic search visibility for large businesses, often in the Fortune 1000, by focusing on both high-level and more granular SEO approaches. The goal of every campaign is to get the right content in front of the right target audiences and drive more organic traffic to your website.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

DiscoverOrg

AUGUST 7, 2018

The bad news : Sales has a shrinking window of opportunity to engage with buyers; statistically, it’s likely that buyers have already made up their minds – or at least narrowed things down – before sales ever gets an opportunity to influence their selection. Get in front of buyers earlier in the buying process.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Zoominfo

JUNE 24, 2018

Consider these statistics: More than six in 10 US consumers say self-service tools are their go-to channel for simple inquiries ( source ). Build an online knowledge base: A Forrester Research study shows customers make the most frequent use of knowledge bases compared to other self-service channels ( source ).

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133