Terminus

MARCH 11, 2024

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. Current Challenges Buyers increasingly research independently, bypassing traditional marketing and sales funnels.

Forrester 29

Forrester Webinar Metrics Marketing & Strategy Marketing Strategy 29

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Heinz Marketing

JANUARY 26, 2023

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? Next, industry research unlocks a steady flow of key insights that creates multiple ways to engage with your audience.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Mereo

MARCH 28, 2024

Not only do your teams become skilled at diagnosing and solving buyer pains, but it will also fix some issues your organization may be facing. On the flip side, organizations with too many relationships also saw losses. Leaders who did not focus on relationships often saw more opportunity losses. Break the status quo. Provide proof.

Research 41

Research Gartner Case Studies Forrester 41

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. We have some research to indicate that’s true, and that the statement’s directionally correct. I get calls from third-party companies that contact me on behalf of large organizations, and the calls are just awful.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

KoMarketing Associates

JULY 21, 2021

Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area. This was compared to just 80% of average performers, and 63% of underperformers. Marketers’ Continued Investment in CX.

Budget Programs 296

Budget Programs Forrester Custom Publishing Marketing & Strategy 296

KoMarketing Associates

AUGUST 4, 2021

While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way. Crafting a marketing strategy around CX is not always easy, but previous research suggests that marketers are not pulling back on attempts to make it a top priority.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

Biznology

JANUARY 13, 2022

What’s an event organizer to do? Organized by Demandbase. All about sales enablement, and organized by Seismic, a producer of sales enablement software. On ecommerce and digital marketing for manufacturers and distributors, organized by WB Research, the same company as runs B2B Connect, below. And soldier on.

Conference 197

Conference B2B Forrester Marketing Management 197

Conductor

SEPTEMBER 9, 2020

Organic search has always been a key pillar in every digital marketing strategy. A truly great SEO platform functions as a partner to brands to scale their Organic Marketing program— ensuring teams create valuable content, that this content can be found, and that they can measure the effectiveness of their efforts. Are you being found?

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. One thing is certain — digital transformation affects the entire organization. Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. LinkedIn: Maribel Lopez (2.3K

Digital Transformation 114

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 114

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. But, it’s not all smooth sailing.

Trends 116

Trends Work Management Business Forrester 116

6sense

NOVEMBER 9, 2021

Caroline Robertson , Vice President, B2B Marketing and Sales Research Director. Jennifer Zhang, Research Associate. In early 2020, Robert Peterson, PhD , and Stefanie Boyer, PhD , editors of the Journal of Selling , asked us to conduct research and submit an article for their annual “Women in Sales” issue. Matthew Flug.

Forrester 62

Forrester B2B Sales B2B Barriers 62

Martech Advisor

NOVEMBER 28, 2019

According to a recent Forrester Consulting study, commissioned by Infogroup , “Marketers Need To Confront The Inconvenient Truth Of Data Pollution,” the vast majority of marketing organizations—96 percent, in fact—have had campaigns negatively affected by data pollution. Compiling and organizing collected data.

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. The Forrester Wave Methodology Overview. Forrester employs a rigorous process to create a Forrester Wave. About Madison Logic.

Advertisements 52

Advertisements Advertising Account Based Marketing Multi-Channel 52

Martech

SEPTEMBER 11, 2023

Organizations that want happier customers should look holistically at the entire customer journey. Here are three big payoffs for organizations that decide to embrace a journey-centric approach. Forrester research found that better customer journeys can improve customer advocacy 20% to 40% and reduce costs by 15% to 25%. “We

Lead Ranking 136

Lead Ranking Forrester Lead Scoring Cross-Selling 136

6sense

AUGUST 4, 2020

6sense, the leading Account Engagement Platform, today announced the company has been named an Organization of the Year by the Business Intelligence Group. We’re looking forward to bringing more organizations into the next generation of account-based sales and marketing.”. No Cold Calls ,” and CMO at 6sense. “We Congratulations!”.

Organization 62

Organization Forrester Cold Calling Paid Search Agency 62

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. The impact of process mapping on operational excellence and business performance is supported by robust data and research. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. About ProKarma. They are a leading provider of enterprise applications, IT services and business consulting.

Forrester 49

Forrester Advertising Agencies Paid Search Agency Enterprise Management 49

Televerde

APRIL 30, 2020

In a world of physical distancing and growing economic insecurity, organizations must be quick to adapt while planning for recovery and a post-coronavirus world. Phoenix-based Televerde is the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

KoMarketing Associates

JUNE 23, 2021

Although marketers have a wide array of objectives on their list, new research shows that many would like to make fine-tuning the customer experience a top priority in the coming months. In general, marketers are taking many steps to embed customer insights throughout their organization. Customer Experience for a Marketing Advantage.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Martech Advisor

SEPTEMBER 12, 2019

The following are the most common challenges contributing to today’s marketing data pollution crisis, according to new research from Forrester Consulting , commissioned by Infogroup. The flood of data into organizations came before most marketing teams were prepared for the deluge. Poor data quality. Lack of data culture.

Organization 95

Organization Enterprise Management Data Hygiene Marketing Management 95

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Dig deeper: Does your company need a CDP?

Enterprise Management 89

Enterprise Management Work Management Marketing Management Marketing AI 89

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. .

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. Bringing organizations, no closer to customers or buyers than when they first began technology implementation.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Forrester’s New B2B Buyer. Software Solutions Used.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. Most marketers will need to pay to get preliminary traffic.

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Tony Zambito

MAY 26, 2021

Respected analyst firms such as Forrester and Gartner have used the phrase frequently. Sales development and training organizations use this phrase as well. This root of buyer insights research is more important than ever. Sometimes it is used to describe the meaning of buyer enablement. The phrase certainly makes sense.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. 70% of B2B buyers and researchers are watching videos throughout their entire path to purchase. Get the Report.

Forrester 50

Forrester Video Marketing Webinar Metrics Paid Search Agency 50

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 105

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 105

Biznology

FEBRUARY 23, 2018

Right now, many customer marketing organizations are adrift inside firms. organization. More analysts are covering the subject, with Laura Ramos at Forrester and SiriusDecisions publishing some interesting research on building your customer marketing organization. Are there organizational issues we should consider?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Mereo

APRIL 21, 2022

The potential of a data-driven approach has not been lost on selling organizations. Yet selling organizations are still struggling to transform to actual data- and insights-driven cultures and processes. Salesforce research uncovered that high-performing salespeople are 2.8 in 2017 to 32.4% in 2018 to 31% in 2019.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41