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Content + Intent Data: Informing Content Based on Interest

Content4Demand

Publishers who have content they own (G2, TechTarget) would be examples of opted-in of use of content. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Intent can be used as an ingredient in the determination of a Marketing-Qualified Account (MQA).

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Why marketers should care about consumer privacy

Martech

The term zero-party data was first coined by Fatemeh Khatibloo, VP principal analyst at Forrester Research. And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy.

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B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

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Best Email Marketing Strategies and Tactics of 2009

Webbiquity

Mark Brownlow answers objections to email marketing based on concerns about spam and social media using compellig statistics such as “email marketing generated an ROI of $43.62 While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes.

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Close the Sales and Marketing Loop with Leadsbridge Integration

ActiveDEMAND

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. These statistics showed that a lot of marketers are not tracking their marketing campaigns from the beginning to the end. At some point, no one can account for those leads.

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4 Exciting Ways Influencers Can Turbocharge Your Marketing

Adobe Experience Cloud Blog

Here are a few statistics that back this idea up: . 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” Why Influencer Marketing Is So Big Now. That’s a 650% return! Influencers Can Break Through the Noise.