Content + Intent Data: Informing Content Based on Interest
Content4Demand
SEPTEMBER 24, 2021
Publishers who have content they own (G2, TechTarget) would be examples of opted-in of use of content. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Intent can be used as an ingredient in the determination of a Marketing-Qualified Account (MQA).
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