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Content marketing’s $40 billion miss

Biznology

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. On four of the top five themes that buyers said were most important to them, the amount of content marketers were delivering was deemed “not statistically significant.”. Apparently little has changed in two years.

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22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

This post outlines key statistics to help you focus on what matters in B2B social media marketing. According to Forrester, 68% of people don’t think brands share interesting content. . Online shoppers are more likely to trust other users when they want unbiased opinions. Strategic Execution for B2B Social Media.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Forrester’s New B2B Buyer.

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We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

Influitive

But, when all was said and done, we launched (what is, in our humble opinion) a really awesome campaign. 4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually.

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How to use Instagram for B2B marketing in 2020

Valasys

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. However, amidst all the speculations & opinions Instagram will continue to be a powerhouse fueling B2B marketing in 2020. Instagram is a paradise for visual marketers.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Naturally I have plenty of opinions on the topic, but just for fun I decided to scare up a few facts to reinforce them. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media.

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7 Strategies to Convert More Leads with Less Time and Money

Marketing Insider Group

Statistics say over 80% of leads will never convert into a sale. According to a Forrester study , 57% of B2B buyers say most of the material they receive is completely useless. Forrester goes on to explain that buyers don’t want: Product features and overly promotional content. Centered on opinions. Consistent.