Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall. We have thoughts.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Zoominfo

MAY 25, 2022

Analysts from Forrester found companies that implemented a B2B sales and marketing intelligence solution realized 35% more leads in their pipeline and 45% higher-quality leads, leading to higher revenue and growth. For many companies, the ideal customer profile (ICP) is anecdotal or based on the opinion of the leader.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Webbiquity

JANUARY 5, 2021

Opinions mine. Principal Analyst, Forrester Research. Personal views only. All opinions are my own, although coworkers/family agree ~37% of the time. My opinions are correct. Minnesota journalism and startup person | Former: @MinneInnovation and @CincyInno | @MarquetteU journo alum. Tweets last 90 days: 11.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Listen with the third ear, which means you want to understand the implied assumptions and motivations behind what a person is saying. That’s empathetic listening.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Marketing Interactions

MARCH 25, 2023

85% “I respect brands that aren’t scared to have an opinion and take a disruptive position on the industry.” A recent report from Forrester, The Future of B2B Content , makes a solid point about the risks of product-focused content that fails to resonate. Speak to them personally. Buyers want that – darn near all of them.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Liveintent

DECEMBER 7, 2021

While third-party data tends to be the least accurate when used for personalization, it can be helpful when: Targeting a broad audience in campaigns focused at the top of the marketing funnel. These hypotheses can help inform decisions and opinions that drive business growth.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Asked about their opinion of the content vendors provide them, 65 percent of business decision makers told Forrester, “much of it is useless.” Apparently little has changed in two years.

Forrester 80

Forrester Content Trade Show Opinions 80

Lake One

APRIL 18, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. Listen to their opinions and ensure your proposed new tools meet their needs. First-Party Data Every day, there seems to be a new twist in personal privacy requirements online. Who wouldn’t?

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SpotMe Blog

OCTOBER 7, 2023

It gives them a convenient way to access schedules, build personal agendas , take notes, rate sessions, and connect with other participants. By using QR code badge printing at check-in, you can easily scan HCPs’s personalized codes throughout the conference to access their profile information.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

B2B Marketing Directions

AUGUST 11, 2019

The findings in two recent research reports - one by Marketo (now part of Adobe), and one by Forrester Consulting (commissioned by Adobe) - suggest that some of the lines between B2B and B2C marketing have become blurred. But have all the meaningful differences between B2B and B2C marketing really disappeared?

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Marketing Insider Group

DECEMBER 30, 2019

According to a 2018 Forrester report , 90% of businesses see the CMO as “the connective tissue between different lines of business.”. But also, perhaps more importantly, they must have the right personality and attitude to bring people together. In a nutshell, they must try to be a nicer person! Why Are So Many CMOs Failing?

CMO 145

CMO Sales Qualified Leads Forrester Organic Leads 145

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Listen with the third ear, which means you want to understand the implied assumptions and motivations behind what a person is saying. That’s empathetic listening.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. This allows for more personalized, relevant and effective influencer marketing campaigns. This forces marketers to ensure they’re getting the most out of their investment.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Lake One

JUNE 6, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. Listen to their opinions and ensure your proposed new tools meet their needs. First-Party Data Every day, there seems to be a new twist in personal privacy requirements online. Who wouldn’t?

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

KoMarketing Associates

MAY 30, 2017

This presentation from Yidyard , in coordination with Forrester Research Analyst, Nick Barber , shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business. Vidyard’s The Video Marketing Landscape. Jay Baer’s CMO Blueprint for Account-Based Marketing.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

6sense

JANUARY 7, 2022

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Hubspot

NOVEMBER 12, 2018

They also write opinion pieces about retail, conduct their own studies, post industry events, have a job board, and produce their own podcast, Conversational Commerce. Forrester Retail. Forrester is a market research company that provides reports about how existing and future technologies can potentially impact the business world.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

KoMarketing Associates

JANUARY 23, 2018

This echoes similar research from Forrester, too – they found that only 31 percent of marketers use journey maps in their work. And don’t ask for their opinion just once. Meanwhile, you’ll also need to bring in your marketing automation guru – the person who will be actually setting up all these message sequences.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Influitive

JANUARY 15, 2016

But, when all was said and done, we launched (what is, in our humble opinion) a really awesome campaign. Free Forrester Report: Advocate Marketing Is Critical To B2B Success. What ensued was nearly 48 hours of hard work that put us all to the test.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Content Standard

NOVEMBER 19, 2018

Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. Forrester predicts that one of the most important needs for marketers in 2019 will be the ability to lead full life cycle experiences for customers.

Ad Building 80

Ad Building Forrester Content Storytelling 80

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

ClickZ

NOVEMBER 28, 2019

It serves an international client base of more than 3500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. It creates environments that draw people in through closer and more personal connections.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

The ROI Guy

JANUARY 25, 2017

According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off. And CXO buyers rely heavily on peers – both in collaboration and in comparison.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

SpotMe Blog

MARCH 23, 2023

In-person event costs are rising. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Get the Forrester Wave : B2B Event Management Technology, Q1 2023 report for free now. Audiences want more digitally-driven experiences. Keen to get into the details?

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Tony Zambito

JUNE 5, 2016

An inclination, in my opinion, more pronounced in B2B than B2C is for businesses to gravitate towards addressing such an issue in an MBA like manner. Experience, by nature, is highly personal and subjective. Understanding How Customers Desire and Perceive Experience Through Buyer Persona Research.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Buzz Marketing for Technology

AUGUST 27, 2009

As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media.

Social Media 100

Social Media BtoB Media Forrester 100

Markempa

AUGUST 12, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Listen with the third ear, which means you want to understand the implied assumptions and motivations behind what a person is saying. How Drift makes this real.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Content Standard

DECEMBER 4, 2017

But I am far from the first person to put this point of view into writing. David Brooks of the New York Times memorably skewered the concept in a satirical 2013 opinion column, and he wasn’t the first either. For research firms like Forrester, Gartner, or Ipsos and publications like business journals, it literally is the product.

Thought Leadership 103

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 103

Adobe Experience Cloud Blog

AUGUST 4, 2015

During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Smashmouth Marketing

MAY 1, 2009

I have always found him an engaging, insightful, and a personal inspiration to many. Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Sales 2.0,

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Biznology

JUNE 19, 2014

Plus, mobility is all about the shift from personalization to contextualization. Personalization tailors content while contextualization tailors the entire experience–including content–by activating data about the customer’s situation in the physical world. Media is the vehicle for that. Sources: Google, Think Insights.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Metadata

AUGUST 30, 2021

And showing your audience what you have to offer falls short of (in my opinion — and Simon Sinek’s) the ‘why.’. These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. It’s to maximize adoption and drive recurring revenue.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

And showing your audience what you have to offer falls short of (in my opinion — and Simon Sinek’s) the ‘why.’. These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. It’s to maximize adoption and drive recurring revenue.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Smashmouth Marketing

MAY 3, 2009

I have always found him an engaging, insightful, and a personal inspiration to many. Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Sales 2.0,

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Mereo

JANUARY 25, 2018

If your current opinion on social selling falls somewhere between “It is just a trend” and “Social media is for teenagers,” listen up: Social selling enables sellers to hyper-target prospects and establish rapport and trust through mutual existing connections and networks. People like authenticity, especially buyers.

Top of Funnel 61

Top of Funnel Cold Calling Social Media B2B Sales 61