Martech Advisor

DECEMBER 3, 2019

Unfortunately, most marketers don't know how their customers feel about advertising, according to Forrester. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them. And it's vital that advertisers personalize messaging.

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Opt-out Opt-in Work Management Marketing Management 66

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness.

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Paid Content Stats Marketing Budget Webinar Metrics 226

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). It’s time to think beyond the inbox.

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Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

MAY 16, 2017

According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. Once you feel like you are getting good results in terms of email open rates and click-through rates, you can expand these initial campaigns and move on to other keywords where you already have content to promote.

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Intent Data Intent Lead Ranking Campaigns 69

Hubspot

DECEMBER 14, 2012

2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% 6) Open rates for triggered emails hit 49.8% Source: Epsilon ) Tweet This Stat.

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Hubspot

SEPTEMBER 15, 2011

In addition to surveying your website analytics, make sure you keep an eye on activity outside of your site, too. Open and Click-Through Rates. Click-through rates for standard emails tend to be are around 5%. When you place that email strategically in a lead nurturing campaign, however, open rates tend to jump.

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Lead Nurturing Advertising Benchmark Sales Qualified Leads Campaigns 28

Porch Group Media

AUGUST 3, 2021

Personalized subject lines increase an email open rate by 26%. Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. The open rate for e-mails with a personalized message was 18.8%, as compared to 13.1% Source: Forrester). Source: Experian).

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Statistics Marketing Budget Marketing & Strategy Trends 85

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” According to Headstream’s Brand Storytelling Report 2015 , 80 percent of surveyed adults want brands to tell stories.

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Sword and the Script | B2B

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

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PR Trust Marketing Stats B2B Marketing 75

Online Marketing Institute

JULY 31, 2009

These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. Forrester® is a registered trademark belonging to Forrester Research, Inc. All rights reserved.

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Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

SEPTEMBER 14, 2020

Wyzowl conducted a survey for marketers who had hosted or taken part in a webinar. Conversion rates are affected within the first five seconds of a website’s page-load time. With every additional second of load time, website conversion rates drop by approximately 4.42%. On average, welcome emails have an 82% open rate.

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Martech Advisor

FEBRUARY 5, 2020

Last year, Forrester released its cloud-based platform for real-time feedback collection across digital and physical channels, called FeedBackNow 2.0. For example, a Voice of the Customer survey can reveal the exact reasons for which most customers buy your product. Don’t limit yourself to only Voice of the Customer surveys.

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Forrester Customer Satisfaction Landing Pages Customer Surveys 66

SpotMe Blog

SEPTEMBER 22, 2022

That’s because you can run Q&As , polls , and surveys. We gathered insights and surveyed about 100 customers and partners in the pharma industry about HCP engagement before, during, and after medical education events. The third HCP engagement metric Donseok talks about is survey scores.

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Webinar Metrics Enterprise Management Trends RFP 59

ClearVoice

NOVEMBER 11, 2022

In a 2021 survey, roughly 25 percent of marketers said they would invest more in Facebook than any other platform in 2022. Quick facts about email content to help make your business case: The average open rate for emails from all industries is roughly 21 percent. Forrester ). Nearly 70 percent of U.S. adults use Facebook.

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SMS Buy Top of Funnel Content Marketing 98

Sharpspring

JULY 7, 2017

Engagement is measured by factors such as open rates, click-through rates and visits to your website. It will also allow you to give your boss (or your clients) the stats they want to see – more clicks and higher open rates. Put a Ring On It. The answer is engagement. That’s right. We’re Here to Be Your Wingman.

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Marketing Automation Services CAN-SPAM Domain Click Rate 44

Televerde

OCTOBER 30, 2019

Here’s a fun one for you: In survey after survey, marketing is listed as one of the least valuable professions to humanity, scraping the bottom alongside politicians and civil servants. trillion each year from competitors that don’t, according to Forrester. Forrester, 2017). (Curata, 2019). CampaignLive, 2019).

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Paid Content Statistics B2B Marketing Peer-to-peer 45

Vidyard

MARCH 16, 2017

Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). 63% of marketers surveyed said that Facebook has the biggest impact for their social videos – Animoto ( Tweet This ). 33% of tablet owners watch at least an hour of video every day – Brafton ( Tweet This ).

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Stats Video Marketing Paid Search Agency Click Rate 113

Vidyard

MARCH 23, 2021

As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.”

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Stats Video Marketing Enterprise Management Planning 65

SnapApp

AUGUST 1, 2017

Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. At larger organizations, this number reaches up to 21, says a Marketing Sherpa survey. . 77% of survey respondents confirm that content targeted to their role would be more valuable. Empowered Buyers.

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Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Outgrow

FEBRUARY 22, 2022

Some popular types include quizzes, calculators, chatbots, ecommerce recommendations, polls, surveys, and forms. . Moreover, the analytics dashboard offers numerous insights on bounce rates, new subscribers, email open rates, link clicks, and everything that you’d need to monitor the performance of your email campaigns. .

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Distribution Webinar Metrics Outgrow Marketing & Strategy 59

SnapApp

DECEMBER 4, 2017

Leverage the data you’ve collected from your audience members and put it to work to drive open rates and increase the effectiveness of your efforts. . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Email is one place where personalization is simple and easy to deploy. . . #29.

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Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 17, 2011

Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. How much are you worth? by eMarketer.

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Paid Content Stats Social Media Marketing Budget 100