KoMarketing Associates

JANUARY 23, 2014

Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. B2B Email Marketing – 2013 Statistics. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. Marketers Get More Savvy With Content Marketing. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Online Marketing Institute

NOVEMBER 1, 2010

" in the marketing mix. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Albert

AUGUST 10, 2018

“At Wipro,” Coghlan continues, “we’re currently prioritizing tracking customer trends, optimizing conversion rates throughout the customer journey, contextualizing online marketing bot experiences , and exploring content automation by implementing multiple aspects of AI.”.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. Top ABM trend predictions for 2023 1.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. MarketingProfs 2013 B2B Content Marketing Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. The two strongest overall trends in our 2020 report are: It’s the first year in which paid search has eclipsed organic for website revenue. Race back up to the top!

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

KEO Marketing

JULY 18, 2017

Digital marketing is dominating the marketing space, and its influence will only continue to grow. Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. Why Digital Marketing Experts are Necessary . They measure ROI.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

KoMarketing Associates

JANUARY 23, 2018

And most content marketers have. In the 2017 Content Marketing Institute and Marketing Profs B2B Content Marketing Trends report , only 54 percent of the content marketers who even have a strategy have well-defined business goals for their content. It’s easy to fall into this.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

SnapApp

JULY 10, 2018

If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. Bizible offers insights into marketing trends alongside step-by-step guides designed to boost growth and awareness. Forrester B2B Marketing Forum.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

JULY 10, 2018

And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. Just a few years back, brands were still largely focusing on traditional outbound marketing strategies. Forrester B2B Marketing Forum.

Training 48

Training Demand Demand Generation Agencies Planning 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Session: Accelerate Word of Mouth Marketing With Social Media Promotions, Referral, and Engagement Campaigns ( Register ). Author of Complete B2B Online Marketing and Sr. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL).

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Where are marketers moving their budgets? in 2009 to 8% in 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Webbiquity

DECEMBER 11, 2013

Experts outline key content marketing trends for 2014 by The Guardian. Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Unbounce

MAY 8, 2019

A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years. If a landing page creates immediate results, conversion optimization lets you show your clients a delightful ROI graph that trends ever upward. Why Landing Page Services Are Your Next Win.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. How you decide to work with it will determine whether you succeed or fail. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. This blog draws on the heritage of my Forrester research. This is our second joint endeavor on this topic. What’s making a comeback?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

ActiveDEMAND

APRIL 11, 2017

Proactive customer service has become one of the top trends in marketing in recent years, and the live chat industry is no exception. ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Try it for free today! GET STARTED WITH ACTIVEDEMAND TODAY!

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

Hinge Marketing

FEBRUARY 2, 2016

In a Forrester study last year, 74% of B2B buyers told Forrester they research half or more of their work purchases online. SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016. It is the leading marketing program for delivering greater visibility, growth, and profits. Is the firm visible?

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Adobe Experience Cloud Blog

MARCH 31, 2011

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Leverage keywords to make your content visible – Integrating the phrases your brand is trying to be visible for online is critical in reaching your online marketing goals with your press release. The average U.S.

Press 48

Press B2B Marketing Tips B2B 48

Marketing Insider Group

OCTOBER 14, 2010

It doesn’t have to be that hard, however, like other forms of online marketing, it requires that cross-disciplined teams play together effectively, and this is often more difficult in a B2B setting than in B2C. Not everyone in B2B “buys&# that they each hold a stake in search – Sales/Marketing/IT/Execs,etc.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Hubspot

FEBRUARY 18, 2011

Disruptive technologies were evolving, and marketers were struggling with how to integrate them into longstanding best practices. So how did come upon inbound marketing? We actually found it while browsing for new Internet technologies and best online marketing practices.

Inbound Marketing 28

Inbound Marketing Allocation Advertising Agencies Paid Search Agency 28

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Here are some top trends we've noticed. Changes to Existing Roles.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

sagefrog

JANUARY 10, 2024

Website Redesign Project Plan 4 Web Design Trends in 2024 Execute an Impactful B2B Website Redesign in 2024 Why Should You Redesign Your Website? As part of your website redesign, you should also evaluate your existing online marketing strategies and channels, analyze their profitability, and identify opportunities for enhancement.

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

KoMarketing Associates

MARCH 2, 2017

Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. But how does the B2B online marketer go about uncovering their buyer’s journey? The B2B Funnel Revolution: Did You Miss It?

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Profile pictures for trending topics-U.S. Profile pictures for trending topics-U.S.

Social Media 159

Social Media Media Stats Statistics 159

KoMarketing Associates

JANUARY 18, 2018

Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Convince & Convert

FEBRUARY 10, 2010

link] Andrea Pacheco How can social media kill email: @netpartner | [link] | #trends #tech #socialmedia (via @andreinfobase) [link] Social Media Review | Wizards of Alchemy [.] Ethan [link] udeme RE: The 'then what' question. Flowtown could be a key component in “identity&#. I'll email you some thots soon.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Online Marketing Institute

JANUARY 25, 2010

Interestingly enough, we did a joint study with Forrester recently, and in the interviews, ROI was the least-most-imporant issue that came up. We can make him stronger, faster, smarter?)

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Contently

FEBRUARY 9, 2017

At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth. That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Conductor

JULY 6, 2022

But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. Nina Carlson, Online Marketing & Analytics Manager at Emerson, on how to use search data to inform content strategy. Take opportunities to refresh content to stay current with the latest trends and data.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59