The Effective Marketer
NOVEMBER 3, 2011
Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. It’s worth trying out: Forrester Benchmarking Tool. Five Benchmarks. Measure Yourself (Free!).
The Effective Marketer
JUNE 14, 2011
A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. Marketing Budgets and Email Effectiveness. Clean Email Data. Prioritize Relevance Over Rich Media.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Effective Marketer
MAY 3, 2011
Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.
The Effective Marketer
MAY 9, 2011
The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. How you decide to work with it will determine whether you succeed or fail. You can follow any responses to this entry through the RSS 2.0 United States License.
The Effective Marketer
MARCH 9, 2010
What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.
The Effective Marketer
FEBRUARY 3, 2011
So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media. United States License.
The Effective Marketer
JULY 5, 2009
This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. If you are an experienced copywriter, what resources do you use that you recommend others? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.
Expert insights. Personalized for you.
100 
Let's personalize your content