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US businesses’ CX scores down from last year’s all-time high

Martech

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large numbers of customers.”. in 2022 on a 100-point scale.

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Data Shows CTR and Open Rates Rise Despite Email Marketing Challenges

KoMarketing Associates

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

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What is marketing performance management and how can it help you?

Martech

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Get the daily newsletter digital marketers rely on. Processing.Please wait.

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6 B2B Lead Generation Strategies to follow in 2022

Only B2B

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. Use various content distribution tools to reach more leads, such as ebooks, newsletters, social media, and so on. Use Chatbots to Generate Leads.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. Give the People What They Want.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

newsletter, online training courses, seminars, and publications. 100 facts, figures, predictions and statistics surrounding the global cybercrime landscape. Newsletters. The Independent Community Bank Association (ICBA) creates an environment where community banks flourish. Bank Director Program. ICBA ThinkTECH. Reading Room.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. Finally, 55% of search results for keyword searches in the U.S.