Forrester Newsletter ROI Studies White Paper 
Martech
FEBRUARY 28, 2022
Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. A Forrester WAVE matrix of leading vendors is one. Get the daily newsletter digital marketers rely on. Wrapping up.
Ambal's Amusings
OCTOBER 15, 2009
Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ambal's Amusings
FEBRUARY 18, 2010
That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). B2B Lead Generation Benchmark Study 2009.
Buzz Marketing for Technology
JUNE 27, 2008
White Papers |. Newsletters |. NEWSLETTERS. More Newsletters. src = [link]. }. ); WHITE PAPERS. Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.
Ambal's Amusings
APRIL 29, 2010
Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Newsletters. White papers. Subscription-based information, newsletters. Blog posts.
Ambal's Amusings
MARCH 18, 2010
For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? 50 newsletter signups (potential leads). Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. 3 consulting inquiries.
The ROI Guy
OCTOBER 11, 2010
According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Out-bound marketing consists of the following services, investments and assets: Newsletters E-mail Deploying online external lead generation programs (e.g., For marketers, the news is good overall.
Expert insights. Personalized for you.
120 
Let's personalize your content