Influitive

APRIL 22, 2015

As Forrester analyst Emily Collins underscores, “B2B companies stand to benefit from three core tenets valued by B2C marketers, which have nothing to do with discounting, and everything to do with building a flexible, customer-obsessed loyalty strategy.” Forrester’s recommendation: Extend and elevate your existing retention efforts.

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Marketing Insider Group

OCTOBER 28, 2020

Forrest Gump. Tom Hanks stars as Forrest Gump in a romantic comedy-drama film about a slow-witted, kind-hearted man who experiences defining historical events in 20th century America. This helps with relationship building which is essential in order to create trust, show modesty and network.

Planning 363

Planning Forrester Work Management Storytelling 363

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Thinkers360 is an opt-in network of the world’s foremost B2B thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers, and speakers — with over 100M followers on social media combined.

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. But, like any average, it’s wrong.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Martech

NOVEMBER 30, 2023

“To find, keep, and grow your customers, you must know your customers,” wrote Forrester’s Amy Bills in an overview of customer community platforms. Spaces for customers to network and interact. To know your customers, you must listen to what they say and observe what they do. ” Why we care. TinyTake Engage.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Communities 96

Zoominfo

JANUARY 28, 2021

Others tend to agree: “Business execs … will demand that IT accelerate roadmaps for app and infrastructure modernization, a high-performance network, high-availability architectures, automation for speed and reliability, and cloud for scale and flexibility.

Work Management 235

Work Management Zoominfo Tools Forrester 235

Zoominfo

OCTOBER 27, 2022

According to Forrester Consulting, sales teams with leading Diversity, Equity, and Inclusion (DEI) practices boast an average lead-to-opportunity conversion rate of 54% — twice the rate of teams lagging in DEI. More diverse sales teams are shown to perform better on several key metrics.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 102

Social Media Work Management Marketing Management Media 102

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Full Circle Insights

OCTOBER 4, 2023

” I’ll do the next webinar on a more stable network! At Full Circle, we have always used the Forrester Demand Waterfall as a guide because it is a clear funnel on which to make decisions. Author’s note: r ight before we start talking about attribution models the sound gets bad.

Multi-Touch Attribution 98

Multi-Touch Attribution Top of Funnel Full Circle Insights Sales Qualified Leads 98

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. You can find plenty of wisdom in his Network for Business Information website. Among other activities, he runs a think tank for the National Association of Wholesalers-Distributors.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Top Rank Marketing

AUGUST 14, 2023

And Ann is also behind the programming of one of the most meaningful B2B Marketing learning experiences and networks of people you can connect with: MarketingProfs B2B Forum. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Biznology

MAY 4, 2020

A strong event, made even stronger after Sirius’s purchase by Forrester. For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors. Kudos to them! Let’s show our support by attending. Converted to virtual. May 3-6, Austin, Sirius Decisions 2020 Summit. Now virtual.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

SpotMe Blog

JULY 28, 2023

Networking Opportunities High-quality in-person event platforms are designed to facilitate networking between attendees. Webex Events Key Features Payment processing Onsite ticketing & registration Exhibition management Floor plans / maps Networking Webex Events Reviews G2 Score: 4.7 (455 127 reviews) Capterra Score: 4.4 (14

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SpotMe Blog

OCTOBER 7, 2023

Better Networking Networking with HCPs at conferences is much easier with participant matchmaking features that medical conference apps have. An engaging social component enhances networking opportunities and the overall conference experience. Sponsor and exhibitor listings , including booth numbers and descriptions.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Outreach

JANUARY 31, 2018

Most cryptocurrencies are built on a revolutionary technology called the blockchain , which at a high level is an extremely secure, public ledger that is shared and verified by a distributed network of computers. It securely records every transaction that happens on the network, from a few bucks to a few million. Still with me?

B2B Sales 156

B2B Sales Forrester Sales Cycle Trust Marketing 156

Drew Neisser

MARCH 10, 2023

Tune in for an insight-packed episode—we explore everything from event planning and promotion to being a stellar host to post-event follow-up with a customer obsessed CMO panel: Shirley Macbeth of Forrester , Olga Noha of SplitMetrics , and Marca Armstrong of Passport. and a whole lot more.

B2B 52

B2B Cross-Selling CMO Forrester 52

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. By building a connected network of content aimed at helping buyers think differently and win buy-in, marketers can establish themselves as trusted advisors and stand out among B2B providers. [20:39] What can we do to change that?

Marketing & Strategy 93

Marketing & Strategy Buyer Personas B2B Emarketing 93

Sprout Social

JANUARY 4, 2022

But the format is still underused across the major social media networks. knows that videos play a major part in your experience with these social media networks. 43% of social media users watch Instagram Stories more than other types of video content on the network. — Forrester (@forrester) October 27, 2021.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Vendors are building out APIs and increasing the availability of native (outof-the-box) integrations with CRMs, marketing automation systems, digital ad networks and other ABM data providers.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

SpotMe Blog

APRIL 4, 2023

In March 2023, SpotMe has been named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report by Forrester, a leading global market research firm. SpotMe will tap into Swiss Post’s technology portfolio and network and will continue to expand in its key markets.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Forrester 52

6sense

JULY 22, 2020

Our strategy is to provide customers access to the broadest network of advertising inventory, and then overlay our patented company identification and AI capabilities to ensure campaigns reach their ideal accounts and personas — and generate the highest possible ROI, “said Viral Bajaria , CTO and Co-Founder of 6sense.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. Instead, they rely on their network of peers — which is untrackable. Tracking prospect activity on our website. It was empowering. Dark social.

Marketing AI 114

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 114

The Marketing Blender

OCTOBER 14, 2022

A study by Forrester found that Instagram users are 70% more likely to make a purchase based on something they saw on the platform than non-users. . And since LinkedIn is a professional network , it’s the perfect place to promote business-to-business products and services. .

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. It joins a growing number of proposed alternatives to tracking consumers with third-party cookies.

Work Management 88

Work Management Marketing Management Privacy Marketing Proposals 88

Marketing-Gimbal

FEBRUARY 7, 2010

On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for. Tags: Branding Marketing Social Networking.

Forrester 40

Forrester Consulting Social Networks PR 40

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … What’s next?

Social Media 109

Social Media Social Marketing B2B Marketing Media 109

Engagio

MAY 3, 2021

Contacts (InsideView) : Tells you about the people who work at the accounts, consisting of information such as name, function, job level, title, contact information (including phone), location, and social networks. InsideView recently was named a leader in The Forrester Wave: B2B Marketing Data Providers, Q2 2021.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Vidyard

MARCH 20, 2018

Social Selling, according to Hootsuite , is the art of using social networks to find, connect with, understand, and nurture sales prospects. Today, effective salespeople use social networks to show job position and history, location, and interests. Forrester reports that social selling is no longer optional–it’s required.

Forrester 112

Forrester Outreach Social Networks Curation 112

Convince & Convert

DECEMBER 5, 2017

Customer expectations, network features, and, as a result, business responsibilities have grown, creating pressure on the different teams responsible for handling social channels. As Forrester says, “Customers don’t care about your internal organizational silos.”. The management of social channels is evolving at a mind-numbing pace.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Mereo

MARCH 28, 2024

It would be best to have a network of current clients available to speak with your prospects. In fact, Forrester found that 71% of buyers consider client value stories and relevant use cases the most credible sources in their buying journey. Connect your prospects to current clients. Provide proof.

Research 41

Research Gartner Forrester Case Studies 41

SpotMe Blog

JULY 21, 2023

And more : Additional features may include check-in tools, networking apps, and website integrations. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Reviews G2 Score: 4.9 (101

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Biznology

SEPTEMBER 22, 2016

28% of all online activity is spent on social networks. 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. 50% of shoppers have made a purchase based on the recommendation of the people they follow (and like) on social networks. Forrester ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52