Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. A/B testing, multivariate analysis & trend mining (both real-time & over a while) are the absolute essentials for marketers willing to establish how to use Instagram for B2B Marketing in 2020.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Inbox Insight

NOVEMBER 13, 2018

This is where you pay to leverage a channel, often as a catalyst to accelerate engagement which can be built out into long-term owned media touchpoints (Forrester). Or is it because the content happened to relate to a topic that was trending at the time? Paid media. Was the headline catchy? Was the actual content on point?

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Contently

DECEMBER 28, 2022

AI rapidly produces content, images, and video, and Forrester predicts that 10% of Fortune 500 enterprises will adopt AI to generate content in 2023. To stay informed on all things content, subscribe to The Content Strategist for more insight on the latest news in digital transformation, content marketing strategy, and rising tech trends.

Practices 136

Practices Generation Best Practices Copyright 136

Adobe Experience Cloud Blog

MARCH 14, 2013

In many cases, factors outside Marketing’s control can significantly impact program results – from macro-economic trends, to the weather, to the quality of the sales reps. Should you want to test multiple campaigns at one time, you can also use multivariate testing methodologies. Extraneous variables.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48