Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, Instagram’s analytics tool fetches statistics about the impressions & reach of the posts. Instagram is a paradise for visual marketers.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Inbox Insight

NOVEMBER 13, 2018

Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. This is where you pay to leverage a channel, often as a catalyst to accelerate engagement which can be built out into long-term owned media touchpoints (Forrester). Paid media.

Paid Content 49

Paid Content Top of Funnel B2B Marketing Content Marketing 49

Adobe Experience Cloud Blog

MARCH 14, 2013

Should you want to test multiple campaigns at one time, you can also use multivariate testing methodologies. You need to make sure the difference between your control and test groups is statistically significant in comparison with average standard deviations. Just make sure you don’t need go overboard.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48