Buzz Marketing for Technology

APRIL 30, 2013

According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. Business Intelligence Testing demandware ecommerce Fit for Commerce Forrester Research hybris Multivariate Testing replatforming ROI' Think long-term.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. I can’t stress enough the importance of brands analyzing what works and what’s missing the mark with all of their design changes through A/B and multivariate testing. eCommerce Optimization Personalization CMOs Customer Experience ecommerce Forrester'

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

According to Forrester Research, the top six reasons for abandoning a cart before making a purchase are: Shipping and handling costs are too high (55%!). A/B and multivariate testing will help you immediately pinpoint your trouble areas, rather than playing guessing games. Wasn’t ready to purchase the product. Test everything.

Forrester 100

Forrester Pricing Price Comparison 100

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Instagram is a paradise for visual marketers. Lately, in September 2019, Instagram changed its algorithm to personalize users’ newsfeed & give them better control over their privacy.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Albert

AUGUST 17, 2018

In fact, according to Forrester’s AI: The Next Generation of Marketing report, a mere 6% of marketers believe that their current technology stacks are capable of dealing with the complexities presented by modern marketing. Marketers’ tech stacks aren’t only ineffective, however — they are themselves overly complex.

Work Management 63

Work Management Marketing Management Top of Funnel Allocation 63

Buzz Marketing for Technology

NOVEMBER 14, 2012

Furthermore, when it comes to their websites, mobile sites, apps and CRM platforms, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to reach consumers with personalization that is effective and full of impact.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Albert

AUGUST 17, 2018

In fact, according to Forrester’s AI: The Next Generation of Marketing report, a mere 6% of marketers believe that their current technology stacks are capable of dealing with the complexities presented by modern marketing. Marketers’ tech stacks aren’t only ineffective, however — they are themselves overly complex.

Work Management 40

Work Management Marketing Management Top of Funnel Allocation 40