Vidyard

JANUARY 11, 2018

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. It offers connection but affords them the mobility they value so deeply. #5. And, it’s certainly not a tactic to be taken lightly.

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Martech Advisor

DECEMBER 17, 2019

In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. This reinforces the priority on mobile and digital customer experiences. Mobile-first: An organization-wide approach.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. Your content must be mobile-friendly (though you don’t necessarily need AMP). Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. million, or nearly one in six Americans.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This is not merely restricted to YouTube. You need to know which channels work for your business.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Vidyard

JANUARY 11, 2018

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. Gen Xers: 58%.

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Instagram and other visual channels like YouTube or even Snapchat are now (and will continue to be) in contention as profitable lead generating channels for many larger B2B brands.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. This is not merely restricted to YouTube. 27% of the customers used voice search on their mobile devices in 2018. Know which channels work for you. User-Generated Content.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Martech Advisor

DECEMBER 11, 2019

Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits. Apart from YouTube, you can also share short clips via Instagram/Facebook Stories to build brand recall at this vital time of the year.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

Content Standard

OCTOBER 15, 2015

The goal: Make it easier for reluctant users to shop on mobile. Americans will spend about half of their online time this year on mobile phones, but mobile purchases will only account for one-fifth of eCommerce sales, The New York Times reports. Once they evolve, buy buttons could play a key role in enticing mobile purchases.

Social Media 40

Social Media Buy Social Marketing Media 40

Webbiquity

JANUARY 28, 2013

Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap. Bing Offers Up a Free Link Graph by SEOBook. 14 Search Tools to Bookmark by Search Engine Watch. Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog.

Keywords 100

Keywords Research SEO Tools 100

Marketing Insider Group

FEBRUARY 5, 2024

Backlinko) 30% of mobile searches are related to a specific location. SEO Tribunal) 72% of desktop/tablet users and 67% of mobile users prefer ads tailored to their location. Think With Google) 88% of mobile searches for local businesses result in a visit to the store within a week. SmartInsights) Leading marketers are 1.6

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

markempa

NOVEMBER 29, 2016

I literally just had this question, being interviewed for a Forrester research report on social selling. One of the things that I love to do, I go to LinkedIn’s annual conference , and they always post their video content on YouTube. The biggest mistake is taking old school tactics and putting them in new school channels.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

OCTOBER 8, 2020

Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Popular free options include sites like YouTube and Vimeo. Responsive designs work well and provide a good user experience on both desktop and mobile.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

NOVEMBER 11, 2013

Gen Y’ers aren’t buying cable or satellite subscriptions, they rely on YouTube and the Internet. A well placed video campaign will find your customers as YouTube takes them down the rabbit hole from the comfort of their couch.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Sprout Social

JANUARY 9, 2017

In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). People tend to use their Google Plus accounts for posting comments on YouTube, but there are people who actively use it as a social network. are active.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Outbrain

MAY 15, 2019

YouTube stars, for example, probably have strong video-editing abilities. Even those users who haven’t actually downloaded ad blocking software to their desktop or mobile device are still largely ignoring the presence of ads as they peruse the web. Forrester research discovered that on average a consumer engages with 11.4

Word of Mouth 47

Word of Mouth Paid Search Agency Advertising Agencies Budget Programs 47

Hubspot

JUNE 29, 2012

Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Source: Litmus ) Mobile devices have become a major source of email usage. Source: Forrester Research ) Commerce is shifting more and more online. Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Vidyard

OCTOBER 8, 2020

Popular free options include sites like YouTube and Vimeo. Learn From the Pros The Vidyard Content team regularly creates video versions of popular blog posts, which we embed in the post and share on YouTube for increased discoverability. Responsive designs work well and provide a good user experience on both desktop and mobile.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

PureB2B

JANUARY 9, 2019

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. While mobile marketing channels have seen growth overall, B2B industries are still wrapping their heads around the growth of mobile adoption. Mobile Is Increasingly Taking Over the Customer Journey. And who can blame them?

Mobile Marketing 98

Mobile Marketing Digital Marketing Funnels Top of Funnel Lead Scoring 98

Valasys

APRIL 10, 2020

According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix. Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: Planning to personalize your account-based marketing strategy? Contact us.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Google Announces New Offerings in Real-Time, Mobile and Social Search. YouTube is routinely serving more than a billion video views per day. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Convince & Convert

JULY 4, 2014

Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use. The book is centered around mobile strategy, specifically mobile moments.

Mobile Marketing 116

Mobile Marketing Business Top of Funnel Skype 116

Marketing Insider Group

JANUARY 6, 2020

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. Social Media Marketing World features a number of sessions and workshops covering marketing on Facebook, Instagram, YouTube and other social media channels, content marketing, video creation, local business marketing, messenger bots, and more.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Paul Gillin

DECEMBER 1, 2010

You Need a Mobile Strategy, and Faster Than You Probably Thought. Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. There is a huge free-for-all coming in mobile apps, and nearly every business needs to be thinking about how to participate.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

PureB2B

JANUARY 9, 2019

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. While mobile marketing channels have seen growth overall , B2B industries are still wrapping their heads around the growth of mobile adoption. Mobile Is Increasingly Taking Over the Customer Journey.

Digital Marketing Funnels 62

Digital Marketing Funnels Top of Funnel Mobile Marketing Lead Scoring 62

Online Marketing Institute

DECEMBER 1, 2010

YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Mobile There’s a variety of mobile marketing options to consider for your event. The blog can even extend beyond the conference and be used as a year-round source of information.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. In order to improve website performance, the best technical search engine optimization method used by markers is enhancing mobile performance. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Pew Research Center ). Think with Google ).

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

DECEMBER 9, 2010

“Google: “Half of all new internet connections are via a mobile device”” “Google @johngerosa: “If you do nothing else re: mobile readiness in B2B marketing - optimize sites for a great mobile experience!” u can't make them come to you.” Very solid!”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Convince & Convert

MARCH 8, 2012

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. What is this week’s social media stat of the week, Eric? Eric: There have been plenty to choose from. Facebook actually commissioned this report.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Hubspot

OCTOBER 9, 2014

They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. and other mobile apps.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Contently

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online. Constant ads.

Ethics 167

Ethics Youtube Paid Search Agency Social Media 167

Vidyard

MARCH 23, 2021

Mobile Video Statistics 2.8 YouTube Statistics 3.7 YouTube Statistics 3.7 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. Guest post by Cheryl Joy. Did anybody say B2B is boring? Dig right in!

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

ClearVoice

NOVEMBER 11, 2022

694,000 hours of content are streamed on YouTube every minute. Nearly 99 percent of Facebook users access the site on mobile devices — meaning there are near-constant opportunities to reach these users. Forrester ). YouTube content. Video content is essential — but not all video content should be YouTube content.

SMS 98

SMS Buy Top of Funnel Content Marketing 98