Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Why should I be interested in mobility?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 5 Dean Miles Bridgepoint Coaching & Strategy Group Contact Dean Miles Score: 67.69 6 Mitchell Levy Credibility Nation Contact Mitchell Levy Score: 63.61

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Zoominfo

JUNE 11, 2021

Call mobile numbers as prospects enter hybrid work schedules. Calling mobile numbers more frequently is a tactic that will stick rather than trying a business line or sending an email to a corporate address, said Zach Stoia, an account executive at ZoomInfo. Will leads be sitting at their desks in an office? Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Call mobile numbers as prospects enter hybrid work schedules. Calling mobile numbers more frequently is a tactic that will stick rather than trying a business line or sending an email to a corporate address, said Zach Stoia, an account executive at ZoomInfo. .” — Zach Stoia, account executive, ZoomInfo. Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Vision Edge Marketing

MAY 9, 2023

To achieve this goal, leaders need to be able to help their teams understand the implications of the insights and inspire and mobilize their teams to implement the strategies and plans. Leaders must also be able to act based on these insights to drive business growth and success. Every leader and team can develop these skills.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

The Point

AUGUST 16, 2019

Preview text renders in different ways depending on the email client (the small screenshot below is from Outlook 2016 on the desktop) but, in many cases – particularly on mobile devices – the preview text can be as prominent as the subject line. Which makes it a vital and necessary component in any B2B marketer’s copy deck.

Effectiveness 157

Effectiveness Tips Forrester CAN-SPAM 157

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset. Whether they’re in-person, hybrid, or virtual.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

KEO Marketing

MAY 5, 2016

When you create your 2016 marketing plan, make sure all of your marketing efforts are mobile optimized because mobile is an omnipresent channel now. More people spend time online through their mobile devices than spend time on desktop. Owners of mobile devices use them 150 – 200 times per day (Forrester research).

Planning 48

Planning Mobile Marketing Forrester Internet Marketing 48

Vidyard

MARCH 12, 2015

Just last month, Google announced that as of April 21st, 2015 mobile experience will start to play a key role in page ranking on mobile devices. This probably doesn’t come as much of a surprise given that mobile optimization has been a hot topic of conversation for … I don’t know … years! Interesting.

Video Marketing 55

Video Marketing B2B Mobile Marketing Forrester 55

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. This is up from 35% in 2011.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

SpotMe Blog

JULY 28, 2023

Some platforms even offer mobile event apps to provide schedules, maps, and updates right to attendees’ fingertips. Features like interactive maps, personalized schedules, and direct messaging in the mobile app make it easy for people with similar interests to connect. Find out more about SpotMe on our about us page.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Biznology

FEBRUARY 23, 2018

You want to ensure that you mobilize your customers to help drive awareness of your company and serve as a third-party advocate of you. More analysts are covering the subject, with Laura Ramos at Forrester and SiriusDecisions publishing some interesting research on building your customer marketing organization. this opportunity?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

NOVEMBER 9, 2016

73% of mobile internet users say that they’ve encountered a website that is too slow to load. 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error. 73% of mobile internet users say that they’ve encountered a website that is too slow to load. Forrester ).

Marketing Websites 155

Marketing Websites Tips Forrester Amazon 155

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” For her part, Liz resides in Siemens’ Digital organization, which has over 70,000 global employees and annual revenues north of $17 billion.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Convince & Convert

AUGUST 25, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “app-ification” of brand value.

Marketing Websites 147

Marketing Websites Forrester Mobile Marketing Fulfillment 147

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” And according to a study by InsideView, alignment matters. Focus on the mission plan.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

Adobe Experience Cloud Blog

JULY 29, 2015

Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Cisco forecasts our mobile traffic will increase by more than 40% per year, with each of us downloading 6.3GB of data per month by 2019. Bottom line: mobile is everywhere, and it’s time for marketers to get on board.

Blast Campaigns 48

Blast Campaigns Advertising Mediums Mobile Marketing Mobile Advertising 48

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Drew Neisser

DECEMBER 31, 2021

It’s up to the savvy CMO to remedy this “digital fatigue” with high-quality experiences, and in this episode, CMOs Shirley Macbeth of Forrester , Paul Stoddart of Epicor , and Amanda Carty of Diligent share how they’re making it work. How to mobilize employees to drive engagement and content. What You’ll Learn in This Episode.

Forrester 52

Forrester CMO High Quality Lead Webinar Metrics 52

Content Standard

JULY 25, 2016

Mobile devices are windows through which retailers can engage consumers in new, exciting ways. There’s a name for these sessions—mobile micro-moments—and they can no longer be ignored by B2B mobile marketing experts. Recognizing the Mobile Impulse. But increasingly, those moments are taking place on mobile.

Mobile Marketing 40

Mobile Marketing Marketing Strategy Marketing & Strategy B2B Marketing 40

Biznology

SEPTEMBER 22, 2016

96% of consumers have searched for product information from their mobile device. 35% of American smartphone users have purchased through their mobile device, 68% of those within the last month. Forrester ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. (

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

SpotMe Blog

OCTOBER 7, 2023

Attending HCPs can find all key logistical information and content on their mobile device and keep it to hand throughout the event. This also makes it easy to keep people informed of any last-minute changes at your conference, as you can send out targeted push notifications directly to HCPs’ mobile devices. Cvent Reviews G2 Score: 4.3

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Contently

MAY 23, 2017

Google’s CEO Sundar Pichai summed up the vision on the company’s blog, Keynote: “We are now witnessing a new shift in computing: the move from a mobile-first to an AI-first world.” Google has already pivoted from “mobile-first” to “AI-first.” . — Google (@Google) May 17, 2017.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

EMagine B2B Blog

JUNE 11, 2013

This leads to the question: just how impactful is mobile technology in our lives? Now, more than ever, B2B companies take into consideration a mobile version of their website, and weigh it against the creation of responsive designed website. ” What has been the impact of mobile on your business?

Paid Search Agency 40

Paid Search Agency Companies B2B Forrester 40

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

Porch Group Media

SEPTEMBER 9, 2020

Another 59% used owned and earned digital channels such as social marketing, the website, SEO and mobile marketing. In B2C, channels such as digital, social, mobile and website all expected to see increases in budget for a large percentage of marketers. In other research by Forrester , forecasts were not quite so optimistic.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Porch Group Media

JANUARY 26, 2021

Mobile Customer Experiences. Mobile spend is also continuing to significantly rise. According to Deloitte, 56% of every in-store purchase is influenced by a digital device and Google’s research shows that 82% of consumers turn to mobile to help make a product decision. At a current rate of 12.8% Click here to learn more.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Conductor

NOVEMBER 11, 2020

Ensuring your site is secure and mobile friendly is table stakes. – Duane Forrester, Yext. – Duane Forrester, Yext. This includes considering mobile and voice experiences, understanding and valuing searcher intent and then publishing incredible content. – Tim Brown, Hook Agency.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Martech

OCTOBER 14, 2021

It’s really difficult, if not impossible, to understand the consumer journey by just looking at mobile app IDs or cookies,” said Hugo Loriot, Parter at data science company fifty-five, in his recent Martech presentation. 71% of brand marketers struggle to maintain an accurate consumer identity over time, according to a study from Forrester.

Multi-Touch Attribution 103

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 103

Buzz Marketing for Technology

APRIL 5, 2015

This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I don’t disagree with what may become more important for marketers in 2014.

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

Zoominfo

AUGUST 12, 2018

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Content4Demand

FEBRUARY 16, 2021

Forrester released a report that found having a better UX design could yield conversion rates up to 400%. Don’t forget mobile devices. One Google study found that if customers have a negative experience purchasing from you on mobile, they’re 62% less likely to purchase from you in the future.

Paid Search Agency 115

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 115