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Seismic named a Leader in The Forrester Waveâ„¢: Sales Content Solutions, Q4 2022

Seismic

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Forrester looks at three major categories – market presence, strategy, and current offering. The Forrester Wave : Sales Content Solutions, Q4 2022. Market Presence.

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How to Break Free of the Pack? Differentiate for Success

The ROI Guy

Online simple versions can be provided on the corporate web site or microsites so customers can do their own basic assessement, and more involved ones for sales professional s and channel partners for interactive consultative engagements to facilitate needs assessments and alignment of solutions to business results.

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Video tactics for today’s B2B buyer experience

Biznology

A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.” The full Forrester Report is available for download here.) Other content hub vendors include Folloze, Triblio, and Uberflip. ” Yikes.

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8 Lead Nurturing Best Practices for Account-Based Marketing

Madison Logic

They just need to choose the right vendor. A one-to-one ABM strategy usually involves 100% unique content that may not apply to other organizations, such as landing pages, microsites, and physical items made exclusively for one account. In other words, talk about your solution’s benefits rather than features or technology.

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Top 10 Marketing Automation Benefits for B2B Firms

Hinge Marketing

Forms, landing page, & microsite creation. As new marketing automation vendors enter the market and competition intensifies, we expect to see the introduction of more systems and applications targeted at a particular industry (or other niche) as a strategy. The feature sets in marketing automation platforms vary widely.