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Buzz Marketing for Technology
APRIL 30, 2013
The bad news is that if you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Think long-term. Test everything.
Martech Advisor
DECEMBER 16, 2019
Give them something memorable: When people buy from you, offer them a unique experience or free merchandise that they’ll associate with your brand. The outbound approach: Surveys, polls, net promoter survey (NPS), etc. A study by Forrester Consulting reported that experience-driven businesses have 1.6
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Moz
DECEMBER 16, 2019
One recent survey found that 22% of customers ended up at the wrong location of a business because online information about it was incorrect, and that 80% of them lost trust in the company when encountering such misinformation. Multiple surveys find that a perfect 5 star rating can look suspicious to shoppers. Forrester).
Content Standard
NOVEMBER 30, 2023
This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. For direction here, I usually consult the Content Marketing Institute’s annual surveys (conducted in partnership with MarketingProfs). 61% go on to say one-quarter to three-quarters of their content goes to waste.
Sana Commerce
FEBRUARY 8, 2023
Merchandise returns, easy order adjustments, credits, coupon and loyalty discounts, faultless delivery and customer recommendations are the norm in today’s competitive market. In fact, in a survey done by Accenture, 75% of B2B buyers said they would purchase from the same supplier again if they had excellent omnichannel capabilities.
Ambal's Amusings
AUGUST 27, 2009
Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Merchandise free subscriptions to your newsletter and promote your blog on your website. Read on to get their insights. Ardath Albee's blog Marketing Interactions.
Single Grain
OCTOBER 11, 2019
One survey found that 72% of customers were more likely to do business with a brand after seeing friends post or talk about their experiences with that brand. Send them follow-up thank you emails or surveys and include links to your social media. Provide Branded Merchandise. 3) Increase Brand and Customer Loyalty.
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