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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Dear Forrester: what gives?

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2024 Predictions: Retail media networks

Martech

Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. Get MarTech! In your inbox.

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Video Marketing Success Starts with Distribution, says Forrester

Vidyard

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Video isn’t actually a one-size-fits-all medium even though we so often treat it that way. The post Video Marketing Success Starts with Distribution, says Forrester appeared first on Vidyard.

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3 innovative ways to structure video content to support sales engagement

Biznology

Video is a relatively high-cost medium, but the relationship between length and cost is not linear. The “basic” requirements, as depicted by Forrester ’s Lori Wizdo , are shown below. Instead of screenshots, use screen sequences that illustrate a task accomplished or user control. Map videos to the customer experience.

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Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing

Adobe Experience Cloud Blog

Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Therefore, this is a fantastic opportunity for marketers, provided that they treat this relatively new medium with respect. R-E-S-P-E-C-T, Find out What It Means to Your Customers. What do I mean here? Listen to Your Customers!

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How do Influencers Impact the Media Agenda in AI?

Onalytica B2B

Conner Forrest. VentureBeat. VentureBeat. TechCrunch. TechCrunch. Harvard Business Review. HarvardBiz. TechRepublic. TechRepublic. Wall Street Journal. TheEconomist. This gives an indication of the role influencers have in helping media stories reach a wider audience, with influencers creating a more curated news feed for their audience.

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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Prospect with video.

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