SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Exo B2B

FEBRUARY 22, 2018

Several “stars” and influencers of B2B marketing were there, such as Laura Ramos from Forrester, Brian Solis , Lee Odden , Rebecca Lieb , Pam Didner , James Taylor , Paul Peterman from Facebook and many others. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more. Media Contact. 669.600.5676.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). These tips and tools are some of what you learn in the Biznology JumpStart Workshop on Search Marketing. What do the numbers tell us about the importance of SEO? 94% of search engine users click on organic search results (source: Search Engine Watch ).

SEO 80

SEO Tools Tips Long Tail Marketing 80

Online Marketing Institute

MARCH 24, 2010

Accepting B2B social media as a fundamental way of doing business These B2B companies have accepted social media as a fundamental way of doing business—it’s an ongoing program and not just a campaign. After all, social media is really not just a marketing activity. Cutting back on trade shows, reducing ad spend, etc.)

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Golden Spiral

APRIL 11, 2019

Based on the DiSC model, Nashville-based Crystal analyzes social media information, from Twitter to LinkedIn, to determine personality profiles for anyone—including you and your prospective clients. Schools, employers, and self-analysis workshops still rely on MBTI to build teams and teach personal insight.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Golden Spiral

APRIL 11, 2019

Based on the DiSC model, Nashville-based Crystal analyzes social media information, from Twitter to LinkedIn, to determine personality profiles for anyone—including you and your prospective clients. Schools, employers, and self-analysis workshops still rely on MBTI to build teams and teach personal insight.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

The Lead Agency

OCTOBER 4, 2017

IBM and Sesame Workshop have teamed together to create toys for early childhood that adapt to learning styles and change according to each child’s aptitude. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. Well, machine learning is everywhere.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Ambal's Amusings

APRIL 29, 2010

Workshop programs, audio recordings. Workshops, courses. Forrester Blog for Interactive Marketing Professionals. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Podcasts, MP3 files, Interviews. Lead generating content: (Gated, email required). White papers. Special reports.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

3 speaking/workshop inquiries. For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. Forrester Blog for Interactive Marketing Professionals.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The ROI Guy

JANUARY 6, 2012

However, it is during this early phase that buyer’s indicate establishing strong provider preferences, with Forrester indicating that 65% of vendors who create the buying vision during these early phases of the journey getting the deal. For many solution providers, lack of engagement means a “failure to launch”.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

AUGUST 13, 2013

The Teutonic shift that is occurring in the IT marketplace is based on a condition we have coined Frugalnomics, where buyers have substantially and fundamentally changed: More Empowered – buyers are clearly more informed, leveraging the Internet and social media to research potential solutions, you and your competitors extensively.

Gartner 40

Gartner Marketing & Strategy Marketing Strategy Lead Ranking 40

Brandpoint

JUNE 7, 2018

Host: Rising Media. This year featured more in-depth sessions and workshops on digital trends. Calls itself “The world’s most exclusive gathering of senior executives operating within digital publishing and online media.” Host: Rising Media Ltd. Forrester’s B2B Marketing & Sales Forum.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

The ROI Guy

JANUARY 17, 2011

For sales teams, more advanced versions can be used to empower sales led workshops, helping to make sales more valuable again, and elevate perceptions from product sellers to valued consultants. Updated Alinean Social Media ROI Calculator - New. ▼ January (10) Is The End of the Social Media Story Already Writt.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

DECEMBER 9, 2010

In fact, after a very fragmented beginning for social media in Europe, with geographical divergence in the popularity of varied platforms like Bebo, MySpace and ASmallWorld, Facebook is emerging as a leader across the continent. u can't make them come to you.”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Envy

OCTOBER 12, 2021

Graham provides a wealth of expertise and industry news about malware and social media hoaxes on his Twitter feed , his personal blog , his Smashing Security podcast , and at cyber security conferences. Principal Analyst for Security & Risk Professionals at Forrester, Andras Cser covers cloud security and enterprise fraud management.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Consulting 134

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Be human: Not just social media; be social.

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

The Effective Marketer

JULY 5, 2009

Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

SpotMe Blog

MAY 17, 2023

Use digital marketing strategies such as email marketing, social media engagement, and SEO-optimized content to create awareness and drive registrations. This could include workshops or seminars led by expert KOLs, interactive activities, or Q&A sessions with panelists from various backgrounds in the industry.

Planning 59

Planning Enterprise Management Work Management Marketing Management 59

6sense

DECEMBER 10, 2021

This strategic segmentation maximized the efficacy of our programs and media spend,” Casey explained. Former SiriusDecisions / Forrester analyst Kerry Cunningham (who is now with 6sense) delivered a compelling presentation about how B2B wound up with an MQL-centric model for creating pipeline … and why we must move past it. .

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Maria Pergolino works as Inbound Marketing Manager at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Outgrow

AUGUST 18, 2022

And they also acquired a sales media company. And I don’t just mean case studies, right, that’s in social media, that’s in different events, that’s in helping them get awards. And so Gartner and Forrester have tracked this over the years is just the buying committee. So they read them and that was smart.

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Heinz Marketing

OCTOBER 29, 2018

If you’re listening to us live on the sales funnel media radio network, thank you very much for joining us. I was actually looking at an agenda the other day with Forrester and I saw on their website they’re actually doing the three different types of sessions within their breakouts.

Top of Funnel 61

Top of Funnel Work Management Enterprise Management Conference 61

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). That’s exactly what one of my B2B sales lead consulting clients, GlobalSpec (an online media company serving the industrial marketplace) did. " Read on to get their insights.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Terminus

FEBRUARY 28, 2019

In fact, a recent Forrester blog calls for B2B marketers to broadly accept the philosophies, strategies, technologies and tactics bundled under the ABM umbrella. This might include workshops or in-person trainings, product webinars, implementation guides, how-to resources, or even gifts to show your appreciation.

Account Based Marketing 22

Account Based Marketing ABM Webinar Metrics Enterprise Management 22

Single Grain

OCTOBER 11, 2019

Take it a step further, and turn your event into a word-of-mouth marketing machine by encouraging attendees to share their experiences on social media. Send them follow-up thank you emails or surveys and include links to your social media. For example, sponsoring a festival is far less expensive than hosting a dedicated workshop.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Ranking 101

Webbiquity

JANUARY 5, 2016

How to Use Visual Content to Drive More Traffic by Social Media Examiner. We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. How to Expand Your Professional Network Using Content Marketing by Honigman Media. How to Optimize Your SlideShare Deck for More Exposure by Social Media Examiner.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients. According to Tom Grant , Ph.D,

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Social media is a wild place to do business. Miro is an online whiteboard platform for distributed team collaboration. LEARN MORE. ClickUp is an all-in-one productivity platform.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Social media is a wild place to do business. Assets – Catalog, control, and deliver rich media assets from a central source. LEARN MORE. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Social media is a wild place to do business. Miro is an online whiteboard platform for distributed team collaboration. LEARN MORE. ClickUp is an all-in-one productivity platform.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52