Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Social Media and Video Marketing. 8 billion videos are played daily on the site.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Media Contact: Brad Hem. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. How can email and social media marketing be combined to increase the effectiveness of both? Make Email and Social Media Work Together: Interview with Sergio Balegno by MarketingSherpa.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Social Media and Video Marketing. 8 billion videos are played daily on the site.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Ambal's Amusings

NOVEMBER 12, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Vidyard

NOVEMBER 6, 2018

Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages. Winner: Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Forrester Blog for Interactive Marketing Professionals. " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Vidyard

NOVEMBER 6, 2018

Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. Runners-Up: Forrester, LeadIQ. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Content Standard

MAY 5, 2015

Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever. We’ve also seen the rise of online video monolith Netflix, and how it overtook traditional media companies like CBS in terms of valuation by creating original content for Web audiences.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

MAY 27, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

AUGUST 27, 2010

He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Forrester Blog for Interactive Marketing Professionals. Tom Pick's Tip. Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management B2B Business 100

Sprout Social

MAY 24, 2023

Social media is like a 24/7 town hall meeting—news spreads, crises unfold and important questions emerge in real time. It’s no longer an anomaly to see public sector accounts going viral. But managing the social media presence of a government agency comes with a unique set of challenges.

Social Media 99

Social Media Tools Work Management Marketing AI 99

Ambal's Amusings

APRIL 29, 2010

Forrester Blog for Interactive Marketing Professionals. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). How to put the "Viral" in B2B Marketing Viral Campaigns? Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions. Marketing Edge podcast.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Brandpoint

JUNE 12, 2019

The PESO model stands for Paid, Earned, Shared and Owned Media and was coined by Gini Dietrich in the book Spin Sucks. In short, the PESO model is a structure to follow when forming your media strategies to ensure you have a holistic, fully-formed plan that involves all media types. Owned Media. Shared Media.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Martech Advisor

OCTOBER 18, 2019

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. Marketers use owned, paid, and earned media to connect with users and customers, and spread brand awareness. What Is Earned Media? What Is Earned Media?

Practices 43

Practices Examples WOM Media 43

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides what can only be called an “exceptional customer experience”.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

SmartBug Media

MAY 18, 2020

According to a report published by Forrester , video in email marketing can increase the click-through rate by as much as 300 percent. It’s best for the video to be muted, just like the social media videos we bump into on various platforms. But just incorporating video into your email marketing efforts isn’t enough.

Email Marketing 116

Email Marketing Video Marketing Paid Search Agency Effectiveness 116

KEO Marketing

JUNE 26, 2017

According to Forbes and Forrester, digital marketing budgets will experience an annual compound growth rate of 11% between 2017 and 2021. In 2016, she joined the Forbes Agency Council, an invite-only group for advertising, creative, public relations, and media strategy executives.

Advertising Agencies 0

Advertising Agencies Paid Search Agency Ad Agencies Planning 0

The Effective Marketer

FEBRUARY 3, 2011

This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media. Let me know and I’ll update the list. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Conference 100

Conference Planning Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Laura Ramos, VP & Principal Analyst at Forrester Research, shared some valuable insights in her session, “The Power of Video in Making Your B2B Story Come Alive.” This includes core channels such as your website, social media platforms, email, and mobile, but don’t forget about video. Go deeper versus going viral.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

Outgrow

FEBRUARY 22, 2022

With video, you can not only offer bite-sized media but also long informative videos and product tutorials. You can also repurpose existing content in the form of videos to grow your reach on social media platforms. For example, Airbnb uses videos from beautiful locations to promote its content and campaigns on social media. .

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

Hubspot

AUGUST 9, 2013

If you’re missing The Bachelorette already, fear not: Brooks Forrester, who famously exited stage left on the most recent season of The Bachelorette, is an inbound marketer. 5) Meet a “Going Viral” Veteran. 5) Meet a “Going Viral” Veteran. He wrote this piece on the rules of viral videos you shouldn’t share with your boss.

Viral Marketing 28

Viral Marketing Conference Inbound Marketing Forrester 28

Industrial Marketing Today

NOVEMBER 1, 2010

Tactics: 73 blogs that target niches of long-tail phrases; content generated by in-house experts and not written by outside vendors; detailed bio and contact information on each blogger; a big ass button for “ Learn More – Email author ;” good use of videos from YouTube embedded within the posts and the use of every imaginable social media option.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Content Standard

OCTOBER 2, 2020

But the data shows that people’s expectations around media and advertising does indeed change based on the technology they grow up with.” ”— Avinash Kaushik “Content is fire, social media is gasoline.” And while both media and advertiser make out well in this model, the real winners are consumers.”

Paid Content 120

Paid Content Top of Funnel Planning Paid Search Agency 120

Hubspot

MAY 16, 2014

As it turns out, all the clout, money, and connections in the world can’t save you from media scrutiny if you overlook one fundamental detail of PR: You have to tell your story. A quickly-crafted 140-character statement can break a story, share an announcement, bring down a brand, or go viral. Major #fail. Enough said.

PR 28

PR Press Public Relations Viral Marketing 28

The Effective Marketer

JULY 5, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

nDash

NOVEMBER 10, 2020

He noted a few reasons why FUD is so addicting for cybersecurity pros—the viral attention, the fact that it’s easy to talk about, the focus on hard data, and more. Traditional advertisers and social media marketers alike have been using FUD for years to push products and services. 4 Reasons Fear-Based Content Doesn’t Work.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

The Effective Marketer

FEBRUARY 16, 2011

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. One data point concerns me. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Two Social Media Marketing Tools and Resources. Social media is one of the biggest forces driving change in B2B marketing today. Tactics To Boost B2B Marketing Results (podcast with Laura Ramos, Forrester Research). Viral Video: Spark the Imagination (podcast with MarketingSherpa). tactics to boost B2B marketing results.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48