Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Vidyard

OCTOBER 27, 2019

Why Use Video Marketing? Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Vidyard

OCTOBER 8, 2020

there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Why Should I Use Video on My Website? How Do I Add Video to My Website? Contents 1.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. The winners of the 2018 Video in Business Awards Sales categories. No problem!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. Is this the long-promised social media backlash? Overall, social media usage among U.S. Overall, social media usage among U.S. For the first time, the percentage of U.S.

Social Media 151

Social Media Facebook Forrester Media 151

Vidyard

APRIL 19, 2017

To this end, customer support videos can do more to improve the cost-per-quality of your support, educate them with less effort, and retain them better than any other support tool. How video leads to better, faster, cheaper support: 1. Video improves the cost and quality of your support. But self-service videos?

Video Marketing 105

Video Marketing Emarketing Multi-Channel Forrester 105

Magisto

SEPTEMBER 7, 2018

Hello Cindy here *waves* Social Media Manager and Head of Community at Magisto. I’ve been getting this question a lot from our community – “ How do I use video to generate leads ?” So let’s clarify with some video marketing tips below. 1) Generate Leads By Adding A Video To Your Landing Page.

Top of Funnel 68

Top of Funnel Video Marketing Lead Scoring Lead Ranking 68

Crimson Marketing

JANUARY 16, 2014

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” The future of content marketing lies in the video. A viral video is every company’s ultimate fantasy. And this is why video is so important – it’s easy to share. It’s a very real possibility.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Magisto

SEPTEMBER 7, 2018

Hello Cindy here *waves* Social Media Manager and Head of Community at Magisto. I’ve been getting this question a lot from our community – “ How do I use video to generate leads ?” So let’s clarify with some video marketing tips below. 1) Generate Leads By Adding A Video To Your Landing Page.

Top of Funnel 67

Top of Funnel Video Marketing Lead Scoring Lead Ranking 67

Vidyard

MARCH 13, 2018

Organizations including Amnesty International, Axonify, Quorum Software and YMCA are embracing personalized video powered by Vidyard to do just that: to create memorable customer experiences that double engagement, increase satisfaction and inspire customer action. Thanks to their creative execution, this campaign saw an incredible 83.1%

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Zoominfo

JUNE 11, 2021

And when it comes to mobile numbers, folks on social media have been debating cold calling versus cold texting. Prospect with video. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Check out this cold-calling poll on ZoomInfo’s Twitter page. Rely more on automation.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

And when it comes to mobile numbers, folks on social media have been debating cold calling versus cold texting. Prospect with video. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Check out this cold-calling poll on ZoomInfo’s Twitter page. Rely more on automation.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. And YouTube in 10th place?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. From eBooks to video to social media posts, you are creating a narrative. Here are a few ideas: Animated explainer videos that break down big ideas. Researchers evaluated 60 websites across 12 B2B industries.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 68% of viewers watch a video to the end if it’s less than 60 seconds.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Top Rank Marketing

JUNE 30, 2023

media spending came from the digital sector during May, 2023 — up from 56 percent a year earlier, as the overall ad spending level increased for the first time in 11 months, according to recent ad index data. MarketingCharts U.S. Ad Index Expands For First Time In 11 Months In May 60 percent of overall U.S. Bureau of Labor data.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. The winners of the 2018 Video in Business Awards Sales categories. No problem!

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Vidyard

MARCH 13, 2018

Amnesty International, Quorum Software, YMCA and others see record results in customer and donor engagement with personalized video powered by Vidyard. Click here to watch the YMCA interview: Modern brands are embracing video as a way to tell better stories and connect with customers in more authentic ways.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Vidyard

JULY 28, 2016

Video is winning the content race. But is it all rainbows and butterflies for marketers using video? And yes, people are spending the majority of their time on social media watching videos. You’re right that video can even help boost campaign conversion rates. Because video is just that … it’s a medium.

Research 50

Research Video Marketing Forrester Planning 50

KoMarketing Associates

FEBRUARY 13, 2020

Most buyers cited video (51%). About 80% said that they would spend up to 20 minutes watching video content in one sitting. Forrester reports that interactive content leads to: Business growth: as a result of higher conversion rates, from improved lead generation processes and accelerated lead nurturing. Final Thoughts.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Vidyard

OCTOBER 8, 2020

there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Why Should I Use Video on My Website? How Do I Add Video to My Website? Contents 1.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

JULY 20, 2016

Video is winning the content race. But is it all rainbows and butterflies for marketers using video? And yes, people are spending the majority of their time on social media watching videos. You’re right that video can even help boost campaign conversion rates. Because video is just that … it’s a medium.

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. In addition, video can help customers move through the sales pipeline. It’s not necessary to make a viral video to make video marketing effective. 73 percent of B2B companies report a positive ROI on video marketing. Social Media and Video Marketing.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. Another 32% said they were cutting TV and video advertising and 31% reduced their audio advertising budget.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Vidyard

OCTOBER 31, 2016

Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”. The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

WriteSpark

FEBRUARY 18, 2009

Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey. 

Social Media 120

Social Media Media Forrester Copywriting 120

Seismic

MARCH 11, 2021

This week, Seismic was named a Leader in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report. Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave : Sales Content Solutions, Q3 2020 report. Buyers know you, and they expect you to know them just as well, if not better.

Personalization 52

Personalization Forrester Content Social Media 52

Oktopost

OCTOBER 8, 2023

It outlines the timing, frequency, and type of communication (such as emails, phone calls, social media interactions, and follow-ups) to systematically move a prospect through the sales process. In fact, you should avoid outright selling on social media. A heads up: you won’t achieve this by moving your sales pitch online.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Onalytica B2B

SEPTEMBER 21, 2017

Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. Location: Brooklyn, New York.

Forrester 194

Forrester Consulting Webinar Metrics Class 194