Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. From eBooks to video to social media posts, you are creating a narrative. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service.

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). The results were shocking.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

KoMarketing Associates

FEBRUARY 13, 2020

A comprehensive content strategy offers many benefits for B2B companies – increased traffic and leads, strengthened thought leadership, boosted engagement and more. Remember, not every content asset needs to drive traffic or rank for a keyword. Leverage social media as a conversational tool. Don’t forget about social media.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Chris Koch

FEBRUARY 12, 2010

Social media experts often chide marketers about control. The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen.

Social Media 100

Social Media Forrester Media Transparency 100

Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Answer: Track key performance indicators (KPIs): Go beyond vanity metrics like website traffic. Ah, the never-ending quest for qualified leads!

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). 80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. Forrester ). Forrester ). FINDING YOUR AUDIENCE. Conductor ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

EveryoneSocial

JUNE 10, 2020

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. The Power of Social Media. While social media won’t solve all brand equity challenges, it can play a pretty big role in how audiences connect and perceive your organization.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Chris Koch

JANUARY 28, 2011

Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. It’s a good problem to have, to be grappling with this issue as Forrester is. First you found Forrester, and then you found Owyang.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. AI’s automation capabilities also impact other repeatable processes, such as lead generation, email marketing, and social media management.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. By 2019, video is expected to account for 80 percent of all web traffic. Facebook—which accounts for a huge portion of mobile traffic—has said it will be “ all video ” in five years.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

readwrite

JULY 19, 2010

According to the the latest report by analyst firm Forrester, many people are looking at the face-value dollars and cents of social media marketing and, put simply, they’re doing it wrong. Many marketers can draw a straight line between investments in social media marketing and financial results, but many more cannot.

Forrester 40

Forrester Social Media Social Marketing Media 40

Martech

NOVEMBER 11, 2022

Understanding how consumers interact with sponsored posts on social media and which links they follow. One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content.

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Sprout Social

FEBRUARY 17, 2022

Social media. Social media buttons. The goal is to drive traffic to its event, so the color and large text in the CTA are perfect since it directs your eyes straight to it. It works because the goal is to drive more traffic to their blog. ” — Jesse Forrest, Founder of CopywritingCrew.com. Text messaging.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Conductor

SEPTEMBER 26, 2019

You’ll also receive an estimate of the cost you’d incur to match the traffic increase from Conductor using paid search ads instead. This finding is from Forrester , one of the world’s preeminent research and advisory firms. That cost is difficult to measure since it is cross-functional in nature, and there is no associated media cost.”

ROI 40

ROI Lead Ranking SEO Paid Search Agency 40

Martech

SEPTEMBER 28, 2021

“As marketers, you do a lot with campaigns — email marketing campaigns, paid media campaigns and product launches,” said Didner. She added, “Then you send out the email, but you also do a programmatic paid media campaign to actually drive the traffic, and then you have the ads where this account and the contacts can see.

Account Based Marketing 101

Account Based Marketing ABM Campaigns Paid Search Agency 101

SmartBug Media

NOVEMBER 11, 2019

Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers. Social media can be a powerful channel for lead generation. Optimize Your Site for Local SEO.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. Teams got smaller, SEO decisions more scrutinized, paid budgets got slashed but one thing remained the same: creating great content was key to staying above the noise to drive meaningful, valuable traffic. – Duane Forrester, Yext. – Jake Adelman, Conductor. SEO and UX go hand in hand.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Oktopost

JANUARY 12, 2021

A successful B2B customer experience needs to be memorable, engaging, personalized, creative-media-inclusive, and customer-focused. Search Engine Optimization metrics help to link quality and quantity of traffic on your brand’s website. Social Media . But that’s not so simple. Paid Advertising. Website Engagement.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Contently

OCTOBER 24, 2017

So while smartphones are great for scrolling through social media and looking up directions, desktops still play a huge role in research. Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey.

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Forrester Research. UnitedLinen.

Social Media 48

Social Media Media B2B Forrester 48

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? What is a retail media network? Where it ran?

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

Content Standard

DECEMBER 9, 2020

Everyone assumed it would disrupt the social media landscape, and our industry rushed to understand how to market on it and how it would influence SEO. In just a handful of years, we’ve seen a spike in the creation of countless other social media platforms, streaming services, and content delivery solutions. .”

Advertising Agencies 96

Advertising Agencies Work Management Paid Search Agency Marketing Management 96

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. Next up is social media, with 67% of marketers using it to connect with possible customers. Blogging secures the third spot, with 65% of marketers doing it.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. Social Media Use in the Industrial Sector. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Only B2B

AUGUST 21, 2023

Web scraping tools extract relevant information from websites, directories, and social media platforms. These tools can extract data from various online sources, including websites, directories, and social media platforms. social media Scraping and Monitoring Tools Social media platforms are rich sources of data for B2B list building.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. Strategic Execution for B2B Social Media.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Crimson Marketing

JANUARY 16, 2014

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” million, so say Forrester’s researchers. It’s a very real possibility.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

KoMarketing Associates

MAY 21, 2013

After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. It makes sense. Directories.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Directive Agency

DECEMBER 13, 2019

Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research. 53% believe that gathering their information online — via sellers’ and third-party websites, social media, ratings, and reviews, etc. —

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. High-performing websites got significantly more mobile traffic than the chasing pack. And it illustrates another reversal of a significant trend in the 2010s.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Ecommerce: (Organic Traffic x Conversion Rate x Average Order Value) / Cost of SEO=ROI. Social media ROI. Defending your efforts.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81