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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel.

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21 stats show CMOs leap before they look at ROI

Biznology

90% of CMOs say social data has impacted at least some of their decisions; only 47% use social data to make predictions or forecast sales. 85% use social networks in some way; only 14% tie financial metrics to it. source: Forrester ). source: Forrester). source: Bazaarvoice ). source: AdAge ).

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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more.

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The best pharma event management companies in 2023

SpotMe Blog

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation.

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B2B Marketing Conferences: what the schedules tell us about the trends

Exo B2B

To those who can afford it, here is a list of places to attend and network with colleagues from all sources, which in itself, is worth almost half the value of the conference! Ignite is more than 1 000 marketers under one roof; a true networking experience. Agency Workshop: A New Approach to New Business. Check it out here.

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11 tips and tools to jump-start your SEO

Biznology

54% of people come to a website from a search engine (source: Forrester ). These tips and tools are some of what you learn in the Biznology JumpStart Workshop on Search Marketing. What do the numbers tell us about the importance of SEO? 94% of search engine users click on organic search results (source: Search Engine Watch ).

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

IBM and Sesame Workshop have teamed together to create toys for early childhood that adapt to learning styles and change according to each child’s aptitude. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. Well, machine learning is everywhere.