Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? hours.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Social Media Facts and Stats. Email.
28 Awesome B2B Social Media Statistics
Social Media B2B
AUGUST 4, 2010
Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. Usage : 86% of B2B firms are using social, compared to 82% of B2C. B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. of marketers said they used social media for marketing. Source ). Source ). Source ).
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. And again.
17 Compelling and Highly Usable B2B Marketing Statistics
NOVEMBER 1, 2010
One of the best sources of information is industry statistics. Good To See that Apple Cares Use Social Media to Understand Brand Perception Thats an interesting theory. by Barbara Ling, Virtual Coach on Brands 50% More Popular than Celebrities in Social Media all of this analysis assumes. this year, to $129 billion Interactive spending will climb 9.2%, to $51.5
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very or “somewhat important to their marketing or business strategy. Now that social media has advanced from the “should we do it? Magazine.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter?
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.
17 Compelling And Highly Usable B2B Marketing Statistics
Modern B2B Marketing
SEPTEMBER 29, 2010
One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Source : Forrester Research. B2B Social Participation. This is set to reach 12% by 2013.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Sharing photos, videos, press releases, media coverage, speaker updates, etc. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value.
48 Instagram Stats That'll Help You Improve Your Posting Strategy
JUNE 9, 2016
But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. 3) The proportion of online adults who use Instagram and Pinterest has doubled since Pew Research Center first started tracking social media platform adoption in 2012.
12 Examples of B2B Companies Managing Impactful Twitter Profiles
MARCH 24, 2014
As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter.
Is Your Social Media Strategy Dynamic?
NOVEMBER 22, 2013
Social media, once the province of teenagers and the PR people who work for celebrities, crossed the chasm some time back and has become so mainstream that your grandmother probably has a Twitter handle. Her points underscore a key proposition: Social media is extremely dynamic. 79% are Joiners (they maintain a profile on social networking sites). The U.S.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
You know the statistics : Facebook is the most popular method for sharing online content. A Big Brand’s Social Strategy Really Means ‘Facebook’ by MediaPost Online Media Daily. Justin Archer notes that despite the fact that for much of the Fortune 500, “social media” really means “Facebook,’ many still fall short in this area.
5 Amazing Infographics to Guide Your Online B2B Marketing
Modern B2B Marketing
MARCH 23, 2011
The State Of B2B Social Media Marketing. This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active. B2B Sales and Social Media. Social Media in Business.
Will Social Media Replace Traditional Marketing?
Content Marketing for BI
APRIL 13, 2010
Social media is on the tip of most every B2B marketer’s tongue these days. Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. What does your company think about social media marketing?
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? by HubSpot.
Focusing on your Klout score is detrimental to your business
AUGUST 22, 2012
By tracking "network signals" such as Facebook mentions, Twitter retweets, Google +1's, Foursquare tips completed, etc. Klout's aim is to quantify and grade how "socially" engaged you are in the social media space and whether you have influence on the actions of others within the social networks. My answer, quite simply is: No. What is Klout? He was right.
21 Internet Marketing Stats That Will Blow Your Mind
JUNE 29, 2012
21 Internet Marketing Statistics That May Surprise You. Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. 3) On average, companies respond to only 30% of social media fans' feedback. Source: Forrester Research ) Commerce is shifting more and more online.
The Graying of Facebook, Research and Other Signposts for Social Media Maturity
B2B Marketing Savvy
SEPTEMBER 15, 2009
Read time = 2-3 minutes) One of the surest signs of mainstream acceptance is when cutting edge trends bleed into traditional media coverage, become fodder for SNL and other parody spoofs, and (gasp!) A Smattering of Social Media Maturity Proof Points. Adults and Social Network Websites. Ah… Twitter and Facebook, we knew you when…. TopNews. iStrategyLabs. 2009).
11 Must-Subscribe Marketing News Blogs and Websites
JULY 20, 2011
eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources. Mashable ( Subscribe via RSS | Subscribe via Email ): Mashable is your go-to website for social media news and tips. Are you one of them? Connect with HubSpot
Top 25 Most Useful Social Media Marketing Blog Posts of 2010
JANUARY 3, 2011
As we head into 2011, it’s best to take a look back at the top 25 social media marketing blog posts of 2010 and see what we can glean to help us in the new year. Social media is fascinating in that the way we utilize these sites, and the functionality of these sites, is always changing. Therefore, as social media marketers, we always need to be staying ahead of the curve of not only the latest changes in the world of social media, but also what the thought leaders are saying about social media marketing. Happy reading!
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Whatever you do or produce, do it consistently (just like a media company). Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate.
7 Ways To Kick Start B2B Sales Teams
Modern B2B Marketing
FEBRUARY 10, 2011
shows when leads are ready for sales, allows sales to interact with potential customers via technology such as social media and makes it easier for sales to pass back leads to marketing for better lead nurturing and scoring. Encourage sales people to bookmark industry studies, case studies so when they are speaking to a very savvy prospect they can cite industry statistics.
Show Me the Numbers: Hard Data on Internet Use and Media Spend
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. And, in particular, are social media as important as industry gurus claim they are? Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. What is the share of ad spending for different media?
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing? Social Tagging Which sites are most important to participate in?
Social Media Dos and Don’ts for Realtors
APRIL 29, 2010
Most real estate agents have a social media presence, but are they really giving home buyers and sellers want they crave? That’s where social media comes in. Here is a handy list of social media dos and don’ts for real estate agents. simply give buyers basic demographic statistics and perhaps some flowery language about the area. C hat -.
The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
JULY 29, 2012
B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. The latest update from the ever-evolving social network is a concept called the 'Recommendation Bar' for websites to install. 72 Fascinating Social Media Marketing Facts for 2012 From JeffBullas.com. It got me thinking. Alright then.
Industrial and B2B Customer Engagement Simplified
Industrial Marketing Today
AUGUST 3, 2010
Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. These statistics are easily and readily available from your dashboard in Google Analytics. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.
2010 B2B Marketing Budgets and Mix Trends Research
NOVEMBER 1, 2010
Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.