KoMarketing Associates

FEBRUARY 13, 2020

Forrester reports that interactive content leads to: Business growth: as a result of higher conversion rates, from improved lead generation processes and accelerated lead nurturing. Content also offers value by arming sales with a resource, educating potential buyers, generating social media shares, and more.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

MARCH 24, 2014

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

MARCH 3, 2014

From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Social shares mean your content is getting accepted.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

MAY 21, 2013

They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. On top of that, search results now go beyond the traditional 10 blue links and come complete with social integration, personalized results, images, maps, etc.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

OCTOBER 22, 2012

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. With over 50 sessions a day along with non-stop networking events, Pubcon can be pretty overwhelming. There was a lot of talk about the intent Pinterest users have versus other social networks.

Tools 120

Tools Trends Tips Social Networks 120