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Biznology

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50 Facts about online consumer behavior not to ignore

Biznology

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). Social Media Examiner). 28% of all online activity is spent on social networks. Forrester ). Forrester ).

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Do you know how to listen in social media?

Biznology

I am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year--my way of giving back some of the value that organization has to me. My topic was " What Are Your Customers Saying About You? " If you've been struggling with whether it is worth it to engage in social media.

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CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. What are you paying attention to?

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21 stats show CMOs leap before they look at ROI

Biznology

90% of CMOs say social data has impacted at least some of their decisions; only 47% use social data to make predictions or forecast sales. 85% use social networks in some way; only 14% tie financial metrics to it. source: Forrester ). source: Forrester). source: Bazaarvoice ). source: AdAge ).

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Do best practices really exist in the realm of Social Business?

Biznology

A quick Google search for “social media best practices” reveals 102 million results. If you narrow that down to “social business best practices,” you’ll end up with still impressive 82 million results and change. Seal of Good Practice as it appeared in 1958 (Photo credit: Wikipedia).

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Mobility and why it matters

Biznology

Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. All Media is Digital. Instagram, SnapChat, Flipboard and Waze, whose platforms have mobility at the heart of their proposition, are the hottest and fastest growing media. Media is the vehicle for that.

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11 tips and tools to jump-start your SEO

Biznology

54% of people come to a website from a search engine (source: Forrester ). GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page.

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