Social media is on the tip of most every B2B marketer’s tongue these days. Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites. In fact, she says that, on average, fewer than one in five say social media has been highly effective for branding and lead generation. MORE >>

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. But I believe there is one place that delivers a strong ROI in Social Media and if you follow my advice not only will you conquer social media but you will delight your customers in the process! Enter Social Customer Support …. MORE >>

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? An interesting deployment as it assumes that we use office collaboration with our actual Facebook network. MORE >>

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. But in a recent survey by Forrester customers in every major industry preferred good customer service to price. 2)     Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires. MORE >>

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. So why wouldn’t you center you social media efforts in this area? Tweet This! Share this on Facebook. Digg this! MORE >>