Trending Sources

50 Facts about online consumer behavior not to ignore

Biznology

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). 28% of all online activity is spent on social networks. 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. (

40 Ways to Get Banned From the Top 5 Social Networks

Hubspot

It may feel like a fustercluck, but there are actually some rules and regulations that go along with participating in social media. You know, the things that help make social media a nice place to be. And it breaks our hearts to see marketers giving an honest go of social media get banned from the networks. But they only want it in the right place.

Consolidate and Coordinate your Media

Buzz Marketing for Technology

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. Kirk argued that if you keep paid, owned and earned (POE) media in their current silos, you will fail. To learn more about Paid Owned and Earned Media – check out this Webinar with Forrester’s Sean Corcoran.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. And again.

B2B Social Networking Around the Globe

Social Media B2B

Last year I spent about a month examining the B2B social space across the globe. For context, I head up social media at a B2B software + services company, and we sell our products globally. So, what’s a marketer to do? I set out to answer: what are the popular social channels (not just ‘the big three’) in certain regions of the world? Much of my research was spent reading through Forrester Research reports, online publications, and talking with with our field marketers, program managers, and re-sellers. Germany. Mobile web browsing is expensive.

The End of Traditional Marketing

Buzz Marketing for Technology

Paid, owned and earned media. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space. Since then the volume of “conversation” has increased dramatically over the entire social landscape — to the tune of BILLIONS of posts each year. Those three words, often shortened to “POE,” have bounced around for years.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. How To: Get More Qualified Followers on Twitter by Social Media Today.

How to Perform a Social Media Audit: Measure What Matters

Act-On

Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. There are slightly over 2 billion social accounts. Statistica tells us that 73% of US Americans had a social network profile in 2015. Social Crawlytics.

The New Market for Social Media Consultants

grow - Practical Marketing Solutions

To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. But there’s a new career opportunity for social media consultants — helping your company use social technology for collaboration inside the enterprise, called social collaboration. Think Yammer. Tweet.

The ROI of Influencer Marketing

Marketing Action

David Amerland , social media marketing specialist and author, defines an influencer as: “The person who has their own social network and is actively influencing the direction of thought of that social network through the content they share, the comments they make, and the things they draw attention to.”. And yes, its value and impact can be measured.

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to  Forrester Research , U.S. The identity of your customers, their demographic profiles, what types of information they value as well as when and where they are making purchases are all insights that can help you reach the  right  audience at the  right  time with the  right  content – whether it’s in the form of emails, product recommendations or social promotions.

Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it. blogs, microblogging sites, social networks, etc.). Social Media Monitoring.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? hours.

7 social media lies the gurus want you to swallow

grow - Practical Marketing Solutions

Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. The social web is free . It’s the same with the social web. You must have a “social web” strategy. There is no ROI on the social web.

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Enter Social Customer Support …. Email this to a friend?

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Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! famous 1999 book prophesized the human-to-human sharing economy that we now know as the social web. What is the most widely used social platform outside of the US? a) Facebook. b) Orkut. c) QZone. d) Weibo.

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Innovators Wanted: Marketing to Generation Live

Biznology

Common Sense Media released two astounding facts in its recent report, Zero to Eight, Children’s Media Use in America. 38% of children under 2 have used a mobile device for media – compared to 10% two years ago. combination of traditional and digital media marketing would influence his buying decisions. He prefers massively open online games to social networks.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining , and not every brand has a huge opt-in email database at their disposal. Media Relations. Syndication.

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Why not use Social Media to delight your customers. Tweet This!

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Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

General Lists of Marketing Automation Vendors Within my network, I’m known as an MA fan, so I often get drawn into discussions on the topic. Sure. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Which Marketing Automation Platforms Integrate Social Media?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. How should you integrate social media with other marketing tactics like email?

Top 10 B2B Companies on Twitter [March 2011]

Social Media B2B

Forrester ( @Forrester ). 5. 25 B2B Social Media Nuggets of Goodness Today’s post roundup is brought to you by the number. Social Networks Twitter Cisco CMEGroup ComScore emarketer Forrester gartner Hubspot marketingprofs marketo radian6 top 10 twitterEarlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. The biggest change to the list is the inclusion of @MarketingProfs, based on my interview with Ann Handley about her use of the account.

Five Facebook Tips for Small Businesses

Paul Gillin

recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. When you create a campaign, share it across all your social networks and e-mails.

Canadian Companies Use of Social Media

MI6 Marketing Agency

Over 50% of Canadian Companies Don’t See Social Media as Important. If you think social media should play a role, find out if the markets and customers you serve are using social media first. Consider using Forrester’s POST framework. Here’s a post on Forrester’s POST method entitled: Strategies for Tapping the Groundswell.

Marketo’s Definitive Guide to Lead Scoring

Fearless Competitor

Score what’s happening in social media. Based on best practices from thought leaders like SiriusDecisions and Forrester. Paul Dunay, Chief Marketing Officer, Network Insights. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. It’s really ugly.

What is the Social Enterprise?

It's All About Revenue

Welcome to the Social Enterprise,” it declared. The sign introduced a question that would linger on the minds of attendees and that Salesforce executives would try to answer: “Just what exactly is a social enterprise?”. Is a social enterprise a business that’s integrated social media platforms into its marketing and support functions? Is it all about social CRM?

Three Tips to Get Manufacturers Started with Social Media

Savvy B2B Marketing

Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011. One industry that’s been relatively slow to adopt social media, however, is manufacturing.

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Pitfalls of Paid Media to Avoid.

The Aprimo Marketing Summit 2011

Fearless Competitor

Then Lisa Arthur, Chief Marketing Officer, took the stage and talked with some important guests from companies such as Avaya, Bank of America and CapGemini. I had the pleasure of hosting the B2B track, such as this roundtable session with Jeff Pedowitz of the Pedowitz Group , Andre Pino of Forrester and Jonathan Block of SiriusDecisions. Lots of fun, great people and superb speakers.

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. His perspective was business first – never social for the sake of social. What’s the difference between social media and social business? view social media as a medium, and in this medium you can do a variety of things–service, business intelligence, marketing, commerce, etc.

28 Awesome B2B Social Media Statistics

Social Media B2B

Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Usage : 86% of B2B firms are using social, compared to 82% of B2C. B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. This is up from 2009, when 45.0% of marketers said they used social media for marketing.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. Smart. Nifty.

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78 Tweetable Moments From Social Media Plus #SMPlus

B2B Marketing Insider

This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees. But read on and hear the 78 Most Tweetable moments from over 40 social media rock stars… @LauraDuran: Social media is a fundamental shift … it is a great democratization of content and influence says @Michael_Nutter. What is the ROI of social media? Serve.

6 Social Media Marketing Myths to Avoid

Marketing Action

Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. As reliance on Facebook, Twitter, and other social media platforms continues to grow, business owners and marketing managers must educate themselves on the myths and realities of social media marketing. Social Media Marketing

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Better Social Selling, an Interview with Jill Rowley

B2B Lead Generation Blog

Have you ever wondered about how you can leverage social selling for better lead generation and business development? Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. images/2016/11/Jill-Rowley-Social-Selling.mp3. work with big and small companies on how to approach social selling from a programmatic, organizational level.

Internet Marketing Strategy Articles for the Week of March 31, 2014

Sazbean

THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). How Boolean Search Improves Your Social Media Monitoring (Social Media Examiner). The Greatest Opportunity In Social Media Marketing Today (Duct Tape Marketing). Pitfalls of Using Social as a Ranking Signal & Why Links STILL Matter (Search Engine Watch). grow}).

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

The rise of online and social marketing and the vast distribution of content have added another level of complexity to what we used to think of as a sales funnel. Before the explosion of social media and content marketing, marketers probably knew the answers to these questions. By Krista LaRiviere, {grow} Community Member. How did this person hear about us? Audience Analysis.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. They can research and explore vendor information across a range of platforms and social networks.

Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?

Synecore

For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Social Media Marketing: Either Or vs And And. Social Engagement with Pinterest and Instagram. Leave the Or; Embrace the And.