Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. landscape).

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Seismic

MARCH 15, 2021

A lot has changed since the first forward-thinking banks, insurance companies, and wealth management firms began to grapple with the risks and the rewards of social media. Failure to ensure all social media activity is compliant is not an option. In many parts of the financial services world, everything also needs to be archived.

Marketing Management 52

Marketing Management Service Forrester Curation 52

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Those with a product or service well-suited for difficult times must, meanwhile, tread lightly, lest customers think they’re exploiting tragedy.”.

Work Management 118

Work Management Marketing Management Service Planning 118

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care. Here are three of the key takeaways: Become customer obsessed!

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Contently

APRIL 19, 2016

Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. Two industries have been particularly drawn to the product: retail and SaaS (software as a service).

Marketing Management 112

Marketing Management Service FAQ Forrester 112

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

Martech

OCTOBER 23, 2023

As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. Shiva Corporation and Forrester Research.

Digital Transformation 125

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 125

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. in savings over three years.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 119

Social Media Media Webinar Metrics Forrester 119

Convince & Convert

JULY 31, 2014

The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester ; Expion , the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover.

Social Media 133

Social Media Media Forrester Communities 133

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 110

Marketing Management Research Forrester Customer Satisfaction 110

Top Rank Marketing

DECEMBER 6, 2023

Focus on Talent: 25 B2B Influencer Marketing Experts To Follow In 2024 Victoria Tokarz Head of Influencer Marketing, Scribe Anton Shulke Head of Influencer Marketing, Duda @anton_shulke Tequia Burt Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, Senior Content Marketing Manager, LinkedIn @TequiaBurt Meg Crawford Senior Digital Media & (..)

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). But, many businesses still question the effectiveness and practicality of AI.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. It employs specialized teams to handle regulated markets such as financial services. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Marketing AI 110

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. How many of your followers inquire about your service?

Social Media 134

Social Media ROI Social Marketing Media 134

Vidyard

AUGUST 28, 2017

To keep up, modern customer support teams are turning to social media, video, and service design for answers. The less work, the better, and that means more and more support traffic has been migrating onto social media and messaging platforms. “Self-service has the biggest impact when based on a win-win philosophy.

Service 61

Service Trends Paid Search Agency Gartner 61

Biznology

DECEMBER 29, 2017

Self-service analytics. Enter self-service, which essentially means more sophisticated business intelligence tools that feature ease of use along with speed and power. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. We need to be on their wavelength.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. ” – Dillon Allie, VP of Client Services, HDMZ. 30% of companies plan to increase their investment in intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. Moss , marketing executive in the media world, was an early adopter and advocate of podcasting as a driver of B2B revenue. More B2B marketers making lemonade out of the lemons of 2020.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. Social selling is a sales strategy that focuses on building relationships with potential customers on social media platforms through your revenue team’s networks.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Zoominfo

JUNE 11, 2021

And when it comes to mobile numbers, folks on social media have been debating cold calling versus cold texting. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

And when it comes to mobile numbers, folks on social media have been debating cold calling versus cold texting. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Only B2B

FEBRUARY 6, 2024

It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. They offer insights into website visits, search queries, social media activity, and more. Put simply, B2B intent data reveals the buying intentions of potential customers.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The Gather and use customer feedback.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

WriteSpark

FEBRUARY 18, 2009

Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey. 

Social Media 120

Social Media Media Forrester Copywriting 120

Biznology

JULY 5, 2017

Customer service, which was one of the strong points of the brick-and-mortar stores in the past, is now eroding with the advancement in technologies such as live chat. Believe it or not, live chat has the highest rated customer satisfaction as compared to phone, email, web forms, voice, and even social media (in some cases).

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them.

Service 100

Service WOM RSS Digg 100

Marketing Insider Group

JULY 29, 2020

In fact, unified communications platform PingPilot did a survey with Forrester and found that 67% of people said valuing their time is the most important thing a company can do to provide them with good customer experience. Don’t get too hung up on vanity metrics , such as views and likes on your social media posts.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Establish Service Level Agreements (SLAs) that outline the characteristics of an MQL, SAL, and SQL. Ah, the never-ending quest for qualified leads! How can we improve lead quality?

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. From eBooks to video to social media posts, you are creating a narrative. Deloitte is well-known in the professional services industry. Most industries are in a state of content marketing saturation. The findings?

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Kapost

APRIL 17, 2017

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Yet, B2B marketing still needs social media for very powerful reasons that all play back into an effective overall marketing strategy.

Social Media 88

Social Media Sales Management Social Marketing B2B Marketing 88

Martech

MAY 3, 2022

The announcement came at the Forrester B2B Summit in Austin, Texas. A full-service creative solution for LinkedIn ads. Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. What Precision Social does.

Advertising Channels 99

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 99

Top Rank Marketing

JUNE 30, 2023

media spending came from the digital sector during May, 2023 — up from 56 percent a year earlier, as the overall ad spending level increased for the first time in 11 months, according to recent ad index data. MarketingCharts U.S. Ad Index Expands For First Time In 11 Months In May 60 percent of overall U.S. Bureau of Labor data.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56