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Content is the new currency—and your invitation to the dance.

Sales Engine

Prior to 2005, marketing pumped out literature, placed ads, and developed media connections. Forrester states that up to 90 percent of the buyer’s journey now happens before someone gets in contact with short-listed companies. You’re going to be well positioned and you may get to help design the RFP. Now it’s not that way.

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Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency

DemandBase

According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. Have multiple users in the account have downloaded an RFP template? Are you tossing marketing dollars in the trash?

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). Joe Pulizzi, co-author of Get Content.

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Event Registration Software: 13 Top Picks For Your Events [2023]

SpotMe Blog

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 4,776 reviews) #6 Splash Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

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American Business Media - Research & Marketing

Online Marketing Institute

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

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Managing Marketing Content Across the Customer Life Cycle

Vision Edge Marketing

Forrester defines the customer life cycle as follows: “The customers’ relationship with a brand as they continue to discover new options, explore their needs, make purchases, and engage with the product experience and their peers.” Steps and experiences leading up to their purchase (the RFP, reference calls, pilots, etc.) .

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How to increase event attendance: 15 proven ways to get people to come to your events

SpotMe Blog

Use social media, email marketing, and promotional partnerships to spread the word. Build hype on a social media-like activity feed. Publish event photos, recap articles, video highlights, and attendee testimonials on your website and social media. Share event details on social media, in email campaigns, and on your website.