Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. The ROI of social media management Social media is a vast and sprawling ecosystem. in savings.

ROI 102

ROI Work Management Marketing Management Case Studies 102

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Make intent data trends work for you. Understand purchase intent.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. Forrester). Adobe Digital Trends Report). Adobe Digital Trends Report). Adobe Digital Trends Report). 40% of consumers believe that businesses are now focusing more resources towards customer service, an increase from 29% reported in 2014.

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Porch Group Media

DECEMBER 2, 2021

Forrester and Adobe) How to identify if your customers are moving before they move so you can put in strategies to retain them at a new location. Sign up for our marketing tips and resources: Thank you! You might also be interested in our blog: Customer Retention Marketing Trends and Tactics.

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. Repetitive tasks often consume a significant chunk of time and resources that can drain your team’s time, leading to errors, fatigue, and inconsistency.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Then you’ve seen social media marketing.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Sprout Social

JANUARY 23, 2023

React quickly The days of taking three to four months to evaluate a trend are over. In uncertain times, we might want to stick to what’s comfortable—and Forrester predicts that most CMOs will go that route this year. Don’t waste valuable resources on so-so ideas. Check out this list of 2023 social media predictions.

Planning 126

Planning Ad Building Marketing Budget Budget Programs 126

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Lead Forensics

APRIL 16, 2024

AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement. Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. KPCB’s Internet Trends Report. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. Provide Valuable Content and Resources: Analysts and influencers are inundated with information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Focus on developing conversations, not campaigns – Social media vector created by stories – [link].

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. But you can, to an extent, adapt to changing market needs and broader macroenvironmental trends by continually evolving your offering. Social media mentions. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Only B2B

AUGUST 21, 2023

This targeted approach significantly enhances the efficiency of lead generation efforts, allowing businesses to focus their resources on prospects with genuine potential. Web scraping tools extract relevant information from websites, directories, and social media platforms. According to IBM , poor data quality costs the US economy $3.1

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Sana Commerce

MARCH 4, 2022

Omnichannel commerce combines multiple channels (e-commerce, brick-and-mortar locations, social media, etc) to offer a smooth and consistent customer experience no matter how they choose to purchase. Throughout the 2010s, we saw an expansion of channels into social media and chat platforms. Online vs. in-person sales.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., Each lesson includes additional resources to help sales reps on their video selling journey.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Only B2B

FEBRUARY 16, 2022

If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Use quantitative tools like Google Analytics to better interpret how consumers engage with your marketing resources.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Porch Group Media

JANUARY 26, 2021

In addition to customer experience, the CMO Survey study also examined other areas such as social media. Spend on social media as a percentage of the overall marketing budget continues to rise. Social Media and the Customer Experience. Interested in more great resources? Click here to learn more.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. We aim to provide our diverse partner network with the tools, technology, and personalized resources they rely on to better serve their customers, build loyalty, and accelerate revenue growth.”

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., Each lesson includes additional resources to help sales reps on their video selling journey.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Brandpoint

JUNE 18, 2020

Here are three primary marketing trends we’re seeing as FinServ organizations work to serve their customers in a changing society. In one example, Brandpoint client Compeer, a farm credit cooperative, is making publicly available a library of existing webinars and educational resources previously reserved just for customers.

Work Management 118

Work Management Marketing Management Service Planning 118

Hubspot

NOVEMBER 12, 2018

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. They mostly cover topics like technology, trends, marketing, eCommerce, payments, mobile, logistics, corporate news, loss prevention, and the holidays. Forrester Retail.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Focus on developing conversations, not campaigns – Social media vector created by stories – [link].

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Seismic

DECEMBER 9, 2021

Here are three key trends that will define enablement in the coming year: The buyers will call the shots on whether or not there is any value to in-person engagement, leading to a heavily digital, but hybrid, model The function of enablement is rapidly maturing and its remit continues to grow well beyond enabling only the sales function.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. Building a trustworthy social media presence and strong relationships and connections with the right people are important aspects of social selling.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Hubspot

APRIL 27, 2015

Statistics lend authority and weight to your blogs, ebooks, and social media posts. To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. However, not all statistics are worth citing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. And it’s not just a passing trend, as 43% of these marketers plan to increase their budget for an online chat as a conversational delivery channel.

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 123

Convince & Convert

NOVEMBER 16, 2015

Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. You have the personnel and the resources, so why not pump out as much content as you can? Image via BigStockPhoto.com. Maybe you took note, or maybe you dismissed them as inapplicable.

PR 137

PR Marketing & Strategy Practices Business 137

Contently

MARCH 31, 2017

As a Forrester report from last July suggested, personalization is often a manual, reactive process: Marketers analyze behavioral and identity-based data from first- and third-party sources, and then use that to inform future content deployments. So how are content marketers taking advantage of these benefits?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Marketing Insider Group

JANUARY 10, 2017

To help, I’ve compiled some great resources for you right here to make the beginning of getting the content train moving a little easier. The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks.

Research 100

Research Campaigns Tips Content 100

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100.

Statistics 58

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 58

SpotMe Blog

JUNE 13, 2023

They stay on top of trends and regulations in the pharma event space. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. Promotion and marketing: Spreading the word about your event to the right audience is key.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52