The Relevance Maturity Matrix Helps B2B Marketers Close the Gap
Marketing Interactions
SEPTEMBER 30, 2018
According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. There’s not a doubt in my mind that marketers know that everything they do—every program, email, content asset, social media post and idea—needs to be relevant.
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