Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

KoMarketing Associates

DECEMBER 16, 2020

Forrester and Google published “The Future of Analytics” report, and data suggested that most marketers (17%) intend to make improving their use of analytics a top priority over the next 12 months. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

KoMarketing Associates

APRIL 21, 2020

Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future. Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. How can you measure and demonstrate the true impact of your B2B social media marketing efforts? What’s next?

Social Media 109

Social Media Social Marketing B2B Marketing Media 109

Biznology

DECEMBER 17, 2020

This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 109

Marketing Management Research Forrester Customer Satisfaction 109

Top Rank Marketing

DECEMBER 6, 2023

While no such list can ever be completely thorough, we hope that these leading experts on the power of influencer will help to elevate your own B2B marketing efforts.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

KoMarketing Associates

NOVEMBER 15, 2019

Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. Marketers believe that there are many benefits to making improvements to their marketing/media data quality.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. If you can’t step outside of this, you’ll be doomed to continue publishing stuff that doesn’t resonate. How Much Ineffective B2B Content Is Out There? We can help.

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

KoMarketing Associates

OCTOBER 29, 2020

Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

Marketing Report 128

Marketing Report Analytics Forrester Statistics 128

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies. Channels, strategies and content.

Social Media 53

Social Media Emarketing Forrester Media 53

Top Rank Marketing

JUNE 30, 2023

media spending came from the digital sector during May, 2023 — up from 56 percent a year earlier, as the overall ad spending level increased for the first time in 11 months, according to recent ad index data. billion in 2022, according to recently-published search advertising data of interest to digital marketers. MarketingCharts U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. BlueConic For B2C and B2B companies with significant experience across consumer goods, retail/ecommerce, media and publishing, telecommunications and financial services sectors.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Top Rank Marketing

MARCH 18, 2024

The Atlantic , which says it gets up to 40% of its current traffic from Google , recently published an analysis on the subject and concluded: “75% of the time, the AI-powered search would likely provide a full answer to a user’s query.” Other publishers and SEO experts are less concerned. using TikTok for search ).

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. trillion, according to newly-published DEI report findings, and Marketing Dive recently took a look at some of the opportunities and challenges businesses are facing.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. The most common types of videos are webinars, demos, and social media videos.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. The most common types of videos are webinars, demos, and social media videos.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. in savings.

ROI 102

ROI Work Management Marketing Management Case Studies 102

Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” Content is typically distributed across your website, social media, email, and internal teams.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Seismic

MARCH 11, 2021

This week, Seismic was named a Leader in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report. Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave : Sales Content Solutions, Q3 2020 report. Buyers know you, and they expect you to know them just as well, if not better.

Personalization 52

Personalization Forrester Content Social Media 52

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). The results were shocking.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. The most common types of videos are webinars, demos, and social media videos.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

QuanticMind

JUNE 22, 2023

Who knows: A new report from Forrester predicts that artificial intelligence will lead to the loss of 33,000 US advertising agency jobs by the end of the decade. This article takes a look at some of the positions that may be most at risk.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ads 52

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The Gather and use customer feedback.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. The rise in social media channels. Since 2006 there has been a meteoric rise in social media and digital channels. A Forrester research study shows that “6.2% They buy relations stories & magic.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? Was it the creative? Where it ran? Where it ran?

Advertising Agencies 108

Advertising Agencies Paid Content Cost Per Thousand Advertisements 108

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?

Spending 120

Spending Media Mobile Advertising Forrester 120

Exo B2B

OCTOBER 16, 2020

This pandemic changed everything, including not publishing our top 20 this spring. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Valasys

MARCH 11, 2020

The focus of social media management leaders on marketing automation technologies has led to the strategic integration of leads. Creating new social content directly in Oracle Eloqua allows marketers to be published through Hootsuite. The marketers can thus get a complete view of customers’ journeys. About Hootsuite.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Martech

OCTOBER 28, 2021

How publishers can implement a CDP to improve customer experience and support e-commerce. “This is instrumental in driving awareness and keeping your accounts engaged since you can use these visits to retarget these accounts on search display, social media, or any other digital channel,” he added. Image: N.Rich.

Top of Funnel 111

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 111

Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. They’re also doing a lot of work to make sure the highest-quality, most trustworthy and authoritative news and publisher content is able to rank due to everything happening with COVID and the election. – Duane Forrester, Yext. Ensuring your site is secure and mobile friendly is table stakes.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Biznology

JANUARY 22, 2019

So Forrester predicts , and I agree. Broaden the use of social media. This is why Theresa Kushner and I published B2B Data-Driven Marketing , soon to be available via Kindle. Our field has long focused on selling to entities—accounts, buying groups, with rational, specific needs—and so we tend to stick to the facts.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Focus on developing conversations, not campaigns – Social media vector created by stories – [link]. What’s emotions are motivating them? hear what they hear.

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292