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4 Ways to Nurture Prospect Relationships and Close More Deals

Oktopost

To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. The more information business development teams know about prospects, the better they can tactically craft outreach that cuts through the noise and conveys true value.

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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. For that you need to develop an easy-to-navigate library of videos on specific product features and benefits that customers and prospects ask about.

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Both are well-versed in talking to customers and prospects. As Forrester says, “Customers don’t care about your internal organizational silos.”.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. It’s an antiquated system. “In And it goes on and on.”

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How to simultaneously attract new prospects and retain loyal customers

Biznology

Shoutouts on social media are another good example. Your prospective customers will notice how you treat current customers. When your prospects see how you treat your loyal customers, they are going to want to join your club to get the same VIP treatment. Remember, a little appreciation goes a long way. What could you improve?

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