Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. From eBooks to video to social media posts, you are creating a narrative. Honest, authentic videos or podcasts featuring experts and leaders that answer big questions. The findings? Almost every site scored poorly.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

QuanticMind

JUNE 22, 2023

Who knows: A new report from Forrester predicts that artificial intelligence will lead to the loss of 33,000 US advertising agency jobs by the end of the decade. As a result, advertisers are gaining access to more inventory at lower CPMs, while podcasters are monetizing unclaimed ad slots. Sign up for the Basis Scout newsletter !

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ads 52

Top Rank Marketing

JUNE 30, 2023

media spending came from the digital sector during May, 2023 — up from 56 percent a year earlier, as the overall ad spending level increased for the first time in 11 months, according to recent ad index data. MarketingCharts U.S. Ad Index Expands For First Time In 11 Months In May 60 percent of overall U.S. Bureau of Labor data.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Oktopost

JULY 29, 2021

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. In February 2021 it was announced that Brandwatch had been acquired by Cision , the leader in news distribution and media monitoring and analysis for $450 million.

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

Onalytica B2B

SEPTEMBER 21, 2017

Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. Location: Brooklyn, New York.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

WriteSpark

FEBRUARY 18, 2009

Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey. 

Social Media 120

Social Media Media Forrester Copywriting 120

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. With so many strides being made in the advancement of video and social media as engagement tools, email continues to show that it’s tried and true when it comes to engagement.”. That number has significantly increased to 81 percent for 2017.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Convince & Convert

JUNE 2, 2013

There is a ton of interesting insights in the report, which I emphatically recommend you download for free : Here’s some of what I wrote in my analysis: Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. that would be a viable hypothesis.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Exo B2B

OCTOBER 16, 2020

million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. She is a regular blogger/podcaster and has contributed to the editorial staff of Forbes, Huffington Post Canada and Medium. no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Exo B2B

APRIL 11, 2019

Here is an example of just a part of a bio of an expert in marketing: «She is ranked by Klear in the Top 1% of global Social Media Influencers. He also hosts three podcasts ( FOMOFanz, S.M.A.C The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. Building a trustworthy social media presence and strong relationships and connections with the right people are important aspects of social selling.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Porch Group Media

SEPTEMBER 9, 2020

Types of work brought in-house include: 53% – Social Marketing 33% – Creative Production/Content 42% – Video, podcast and photography work 42% – Creative concepting. In other research by Forrester , forecasts were not quite so optimistic. Martech continues to be a strong category in which CMOs are spending.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Convince & Convert

AUGUST 25, 2013

George Colony , Chief Executive Officer of Forrester Research , has been sounding this alarm for years. The impact of these apps on their purchase decisions is greater than recommendations from blogs and social media, and from manufacturers’ websites or email. Jay is the founder of [link] and host of the Social Pros podcast.

Marketing Websites 147

Marketing Websites Forrester Mobile Marketing Fulfillment 147

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Despite email’s prevalent use, interactive marketers still don’t do all they can to get the full value out of their email efforts – Sarah Glass, Forrester Research. Clean Email Data.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Exo B2B

MARCH 8, 2018

Here’s an example from Tamara McLeary’s bio on one of those websites: She is ranked by Klear in the Top 1% of global Social Media Influencers. Media presence as spokesperson for the community. Named the “Marketing Nut,” she is CEO of Marketing Nutz, speaker and author of the podcast «Social Zoom Factor ».

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Journalist turned social media pro. Also podcast, raise kids, sing, speak Spanish, etc. Impacting education at the cross-section of Tech, Art, and Media. Follow for #PR, #Advertising, #ContentMarketing, #SEO, #SocialMedia, #Music, #MNTwins Fan #Podcaster @BSMediaShow.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Golden Spiral

MARCH 10, 2022

In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Here are a handful of ideas for blog posts, podcast episodes, and videos. Or you could combine more than one to create a webinar script.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Podcasts: According to Statista.com, there are 73 million podcast listeners in the U.S. Learn more : 6 Top Marketing Podcasts for B2B Marketers in 2020.

Planning 58

Planning Studies B2B Marketing Trends 58

Hubspot

NOVEMBER 12, 2018

They use their podcast, Retail Gets Real , and their online magazine, Stores , to tell stories about thriving retail brands too. They also write opinion pieces about retail, conduct their own studies, post industry events, have a job board, and produce their own podcast, Conversational Commerce. Forrester Retail. Retail Dive.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. Social media is a differentiator because it gives buyers confidence that they’re having an authentic experience with a real person. Analysts from Forrester and Gartner garner large audiences from the industries they cover.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. Social media is a differentiator because it gives buyers confidence that they’re having an authentic experience with a real person. Analysts from Forrester and Gartner garner large audiences from the industries they cover.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Choozle

MARCH 18, 2020

Over the last several years, we have seen the growing popularity of audio media, including podcasts or streaming radio and music. According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Exo B2B

FEBRUARY 26, 2019

For instance, this study conducting by the University of Massachusetts Dartmouth’s Center for Marketing Research about Fortune 500 companies and their usage of social media. I then also have a daily podcast called the GaryVee Audio Experience , which is distributed on my iTunes , Overcast , and Stitcher , amongst some other platforms.».

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. Building a trustworthy social media presence and strong relationships and connections with the right people are important aspects of social selling.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Makes me think we should be doing more podcast promotion on Twitter? 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook.

Social Media 159

Social Media Media Stats Statistics 159

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. For example, you can make an entire video post or conduct a live broadcast session on social media.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Markempa

AUGUST 12, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Focus on developing conversations, not campaigns – Social media vector created by stories – [link]. What’s emotions are motivating them? It’s an open secret.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Golden Spiral

NOVEMBER 7, 2022

video, podcasts, etc.) Forrester warns against cutting brand awareness efforts. Maintain your ad buy, but dramatically pick up the pace on social media. Which emails have the highest click through rates in the last six months? Three months? Which ads have the highest conversion rates? What other content (e.g.,

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

B2B Digital Marketer

MARCH 23, 2021

On my B2B Digital Marketer Podcast, I discussed with Raza Imam the topic of Writing Your Own Book to Establish Authority. ” After writing a book, most entrepreneurs received media opportunities – 63% were featured in online magazines, 43% in newspapers, and 33% on the radio, and 10% on TV. This makes them interested in you.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Convince & Convert

JULY 7, 2014

And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level. This is a corner of the social media world that will be accelerating quickly, I believe.

Startups 168

Startups Paid Search Agency Work Management Marketing Management 168

Marketing Insider Group

FEBRUARY 5, 2024

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Strategic-IC

APRIL 23, 2023

And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. The drive for personalization 56% of marketers say that personalized content is key to a successful ABM strategy ( Forrester ). Account-based Everything.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. You think, “Gee, why do we have a container shipping company on the Social Pros podcast?”

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Heinz Marketing

SEPTEMBER 21, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you’re listening to us live on the Funnel Media Radio Network, thank you so much for joining us and making us part of your work from home workday, hybrid workday. Cheri: Thanks for having me, Matt.

Top of Funnel 84

Top of Funnel Work Management Webinar Metrics Lead Ranking 84