Canadian Marketing Association

APRIL 9, 2015

According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites. Everything is evolving to P2P, largely fed by social media. Note: CMA Members can download a free copy of CMA's newest paper, P2P Marketing: The New B2B Mandate, off the CMA website.

P2P 48

P2P B2B Paid Search Agency Forrester 48

Marketing Insider Group

JANUARY 2, 2013

sources through the purchase funnel according to Peter Burris from Forrester. Social media can be used to turn a B2B transaction into a P2P relationship. Content marketing, like social media, are important marketing activities. In 2009 most companies where trying to figure out where to start with social media.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Webbiquity

OCTOBER 8, 2019

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. They do email marketing, organic social media marketing, influencer marketing , and public relations (PR). Oh, and yes, some advertising, too. One Key Similarity.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145