Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations. Treasure Data Treasure Data is focused on the enterprise – Global 2000/Fortune 500 companies.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Marketing AI 99

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Technologists are active on social media. They have no agenda.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Organizations are misguided by FOMO in the glare of generative AI’s spotlight Generative AI has become a significant focus for B2B marketing organizations. B2B organizations must prioritize quality and value of content interactions over quantity.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Ranking 118

Lead Ranking Lead Scoring Ideal Customer Profiles Forrester 118

Martech Advisor

NOVEMBER 28, 2019

According to a recent Forrester Consulting study, commissioned by Infogroup , “Marketers Need To Confront The Inconvenient Truth Of Data Pollution,” the vast majority of marketing organizations—96 percent, in fact—have had campaigns negatively affected by data pollution. Compiling and organizing collected data.

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. Engagement. But a crucial metric to track nonetheless!

Social Media 134

Social Media ROI Social Marketing Media 134

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Oktopost

MAY 26, 2021

Meet Forrester’s Social Media & Advocacy Manager. Claire manages Forrester ’s organic social media presence and built and currently runs the employee advocacy program. Claire Kennedy. Warm, passionate, and a little salty.

Forrester 71

Forrester Transparency Social Media Youtube 71

Zoominfo

OCTOBER 23, 2019

47% of digitally mature organizations say they have a defined AI strategy ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). Forrester forecasts one million U.S. AI Priorities and Plans. PwC predicts up to 38% of U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. The CGO has a more operational focus, whereas the CSO has a more strategic focus.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Only B2B

FEBRUARY 6, 2024

They offer insights into website visits, search queries, social media activity, and more. Social Media Listening: Utilize social media monitoring tools to identify companies and individuals discussing topics related to your offerings. What are the challenges and considerations in leveraging intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. It’s more commonly found in platforms that emphasize security and data integrity.

Marketing AI 98

Marketing AI Enterprise Management Features Marketing Management 98

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 101

ROI Work Management Marketing Management Case Studies 101

Kapost

APRIL 17, 2017

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Yet, B2B marketing still needs social media for very powerful reasons that all play back into an effective overall marketing strategy.

Social Media 88

Social Media Sales Management Social Marketing B2B Marketing 88

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. That same report found that only 43 percent of organizations measure content marketing ROI! That’s a bias, and organizations need to break away from this. Researchers evaluated 60 websites across 12 B2B industries.

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Top Rank Marketing

MARCH 18, 2024

With less space to list organic rankings after sponsored content, some results that would have previously been on page one will slip to page two. While SERP organic results may be receiving fewer clicks overall, the pages that are getting clicks will be on page one … and competition to appear on page one will be fiercer than ever.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Martech

JULY 25, 2022

And it’s not just marketing department jobs and media budgets that are at stake. Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found.

Marketing Attribution 108

Marketing Attribution Enterprise Management Work Management Marketing Management 108

Madison Logic

JULY 25, 2023

The Sammys” honors the global organizations and technologies helping to solve the challenges businesses have connecting and collaborating with prospects and customers. What’s more, all clients gain access to ML Insights and its intent data as a value-added component of their existing media investment—a service no other platform provides. “We

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The Sammys” honors the global organizations and technologies helping to solve the challenges businesses have connecting and collaborating with prospects and customers. What’s more, all clients gain access to ML Insights and its intent data as a value-added component of their existing media investment—a service no other platform provides. “We

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

EveryoneSocial

JUNE 10, 2020

For your organization to continue to grow and succeed, it will have to build brand equity. This is a term that has been used for years to describe the power brands have, the edge they have on competitors, and how consumers connect and feel about an organization. The Power of Social Media. Importance of Brand Equity.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Lead Forensics

APRIL 16, 2024

AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement. Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Forrester B2B

APRIL 11, 2022

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Media 71

Sprout Social

MAY 3, 2023

A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

Allocation 95

Allocation Peer-to-peer Marketing Budget Work Management 95

KoMarketing Associates

FEBRUARY 13, 2020

Forrester reports that interactive content leads to: Business growth: as a result of higher conversion rates, from improved lead generation processes and accelerated lead nurturing. Content also offers value by arming sales with a resource, educating potential buyers, generating social media shares, and more. Please stop doing this.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” Content is typically distributed across your website, social media, email, and internal teams.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Sprout Social

JANUARY 23, 2023

If your paid social budget is shrinking, your team should be focused on creating organic social posts with reach. In uncertain times, we might want to stick to what’s comfortable—and Forrester predicts that most CMOs will go that route this year. Check out this list of 2023 social media predictions.

Planning 125

Planning Ad Building Marketing Budget Budget Programs 125

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. It explains how in the future, there will only be two types of companies, those that are agile and adapt to consumers’ changing media behavior and those that go out of business.

Forrester 48

Forrester Paper Research CMO 48

KoMarketing Associates

AUGUST 24, 2017

“‘The State of Engagement’ proves that marketers must align their organizations around this common goal and focus on the right tools, data, and insights to ensure success.” ” On average, marketers are using six different channels to engage their customers. B2B Marketers Eye Customer Experience Demands.

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150

Top Rank Marketing

AUGUST 18, 2023

Search Engine Journal DEI still a strong strategy despite backlash — here’s what the numbers say Cutting diversity, equity and inclusion (DEI) from an organization’s strategy could already be combining to cost U.S. businesses $5.4

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Focus on developing conversations, not campaigns – Social media vector created by stories – [link]. What’s emotions are motivating them? It’s an open secret.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Webbiquity

OCTOBER 13, 2010

Until fairly recently, keeping track of your organization’s online presence was relatively easy. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Alterian SM2.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100