Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Technologists are active on social media. There should be a balance of what employees talk about and share online. They have no agenda. But don’t take my word for it. It’s a fact.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

QuanticMind

OCTOBER 11, 2018

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. As a digital marketer and advertiser, you know that the media and marketing landscape have become vastly more complicated over the last few decades, thanks in part to exponential amounts of data from countless new and evolving sources.

Marketing Attribution 40

Marketing Attribution Forrester Planning Peer-to-peer 40

Conductor

MARCH 18, 2020

Since most of the world has gone on lockdown, hundreds of millions of people from Shanghai to Seattle are forced to do more of their shopping online. More distanced, online activity means more people will be looking for answers and solutions online. Download the Forrester Total Economic Impact Report of SEO & Conductor.

Paid Content 82

Paid Content SEO Enterprise Management Work Management 82

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. It’s worth trying out: Forrester Benchmarking Tool. Five Benchmarks. Measure Yourself (Free!).

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Posted in behavioral targeting Customer Experience Online Shopping. According to Forrester Research, the top six reasons for abandoning a cart before making a purchase are: Shipping and handling costs are too high (55%!). With consistently greater demand for online shopping, comes greater opportunity. Make it safe and secure.

Forrester 100

Forrester Pricing Price Comparison 100

Crimson Marketing

JANUARY 16, 2014

For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” million, so say Forrester’s researchers. Social media is your best friend when it comes to making “it easy for users to find and share” your content. Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. Is this the long-promised social media backlash? Overall, social media usage among U.S. Overall, social media usage among U.S. For the first time, the percentage of U.S.

Social Media 151

Social Media Facebook Forrester Media 151

NuSpark Consulting

DECEMBER 29, 2013

The online display industry has gone through significant changes over the years. Whether you believe online display works to build your brand and drive leads or not, the industry continues to grow. The report below from eConsultancy shows online display spending continues to grow. Have you clicked on a banner ad recently?

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. Moss , marketing executive in the media world, was an early adopter and advocate of podcasting as a driver of B2B revenue. More B2B marketers making lemonade out of the lemons of 2020.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Vidyard

JULY 28, 2016

And yes, people are spending the majority of their time on social media watching videos. But, according to Forrester, they’re wrong. In fact, there are four commonly believed myths about online video that most marketers believe but are actually not true. Discover the 4 myths of online video in Forrester’s report here.

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

JULY 20, 2016

And yes, people are spending the majority of their time on social media watching videos. But, according to Forrester, they’re wrong. In fact, there are four commonly believed myths about online video that most marketers believe but are actually not true. Discover the 4 myths of online video in Forrester’s report here.

Research 50

Research Video Marketing Forrester Planning 50

Only B2B

FEBRUARY 6, 2024

It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. They offer insights into website visits, search queries, social media activity, and more. But before that, let’s understand what intent data is: Understanding B2B Intent Data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Biznology

MARCH 11, 2014

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. And neither will your online business.

Social Media 80

Social Media Media Forrester Training 80

Martech

JULY 25, 2022

And it’s not just marketing department jobs and media budgets that are at stake. Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Processing.Please wait.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Oktopost

MAY 26, 2021

Meet Forrester’s Social Media & Advocacy Manager. Claire manages Forrester ’s organic social media presence and built and currently runs the employee advocacy program. Claire Kennedy. Warm, passionate, and a little salty.

Forrester 71

Forrester Transparency Social Media Youtube 71

Biznology

DECEMBER 29, 2017

In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. As interest grows, so will marketing departments focus on how to deliver consistent, informative, and enjoyable experiences—online and off—to customers and prospects. As these people age, their influence will grow.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Kapost

APRIL 17, 2017

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Yet, B2B marketing still needs social media for very powerful reasons that all play back into an effective overall marketing strategy.

Social Media 88

Social Media Sales Management Social Marketing B2B Marketing 88

Oktopost

OCTOBER 8, 2023

It outlines the timing, frequency, and type of communication (such as emails, phone calls, social media interactions, and follow-ups) to systematically move a prospect through the sales process. A heads up: you won’t achieve this by moving your sales pitch online. In fact, you should avoid outright selling on social media.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). The results were shocking. that would be a viable hypothesis.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Marketing Insider Group

JULY 29, 2020

Awareness content is essential to building a business, especially one that relies on online traffic for sales. In fact, unified communications platform PingPilot did a survey with Forrester and found that 67% of people said valuing their time is the most important thing a company can do to provide them with good customer experience.

Top of Funnel 349

Top of Funnel ROI Lead Scoring Lead Ranking 349

WriteSpark

FEBRUARY 18, 2009

Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey. 

Social Media 120

Social Media Media Forrester Copywriting 120

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. online average of $79,000. million followers on Twitter?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Understanding how consumers interact with sponsored posts on social media and which links they follow. Defined as marketing focused on creating and distributing online content (i.e.,

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. Today’s savvy marketers realize social media marketing is a nonnegotiable tactic, along with the tools required to implement and monitor digital ad campaigns.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Onalytica B2B

SEPTEMBER 21, 2017

Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. Location: Brooklyn, New York.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

ScanmarQED

MARCH 17, 2021

These learnings when applied to optimizing media budgets help drive long-term performance.?But?it Forrester coined the term “Unified Measurement” in 2016 to describe this?process. You also support your brand through Online Display Ads, Paid Search, Paid Social Media,?and retailer, and even for your online sales,?you

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Lead Forensics

APRIL 16, 2024

AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior. AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Webbiquity

OCTOBER 13, 2010

Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. If Google Alerts had been developed with a focus on social media, this would be it.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

QuanticMind

JUNE 22, 2023

Who knows: A new report from Forrester predicts that artificial intelligence will lead to the loss of 33,000 US advertising agency jobs by the end of the decade. This article takes a look at some of the positions that may be most at risk. This piece takes a look at how brands can succeed on the platform.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ads 52