The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. in savings over three years.

Social Media 101

Social Media ROI Work Management Marketing Management 101

KoMarketing Associates

APRIL 21, 2020

Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future. According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies. Marketers’ Current Use of AI.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

QuanticMind

OCTOBER 11, 2018

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. As a digital marketer and advertiser, you know that the media and marketing landscape have become vastly more complicated over the last few decades, thanks in part to exponential amounts of data from countless new and evolving sources.

Marketing Attribution 40

Marketing Attribution Forrester Planning Peer-to-peer 40

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. These characteristics support both early-stage innovation and the integration of proven AI-driven innovation into planned go-to-market strategies and execution processes. It’s among SmartBrief’s more than 250 industry-focused newsletters.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. Engagement. But a crucial metric to track nonetheless!

Social Media 134

Social Media ROI Social Marketing Media 134

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. 30% of companies plan to increase their investment in intent data. Overall, companies leveraging intent data witness a significant upsurge in their sales conversions.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

OCTOBER 23, 2019

AI Priorities and Plans. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). AI Priorities and Plans.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Only B2B

FEBRUARY 6, 2024

They offer insights into website visits, search queries, social media activity, and more. Social Media Listening: Utilize social media monitoring tools to identify companies and individuals discussing topics related to your offerings.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Oktopost

MAY 26, 2021

Meet Forrester’s Social Media & Advocacy Manager. Claire manages Forrester ’s organic social media presence and built and currently runs the employee advocacy program. How on Earth do you navigate THAT conversation with your stakeholders and what kind of plan do you put in place? Claire Kennedy.

Forrester 71

Forrester Transparency Social Media Youtube 71

The Point

MARCH 8, 2018

By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. However, in my experience, most tech companies don’t know how to market them. See what I mean?

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

KoMarketing Associates

FEBRUARY 13, 2020

Continued support and investment (97% plan to maintain or increase personalization budgets this year). Forrester reports that interactive content leads to: Business growth: as a result of higher conversion rates, from improved lead generation processes and accelerated lead nurturing. Leverage social media as a conversational tool.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Sprout Social

JANUARY 23, 2023

But we can control our message, communication styles and how we execute on our plans. Leading through ambiguity I’ve approached 2023 planning like packing for a large trip. But if you plan well enough, you can minimize the adjustments you’ll have to make during the trip. We just have to get creative and stay focused.

Planning 126

Planning Ad Building Marketing Budget Budget Programs 126

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Make content plans that align with campaign goals.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. But still, how do you optimize your social media marketing efforts when your campaign budgets are shrinking?

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Kapost

APRIL 17, 2017

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Yet, B2B marketing still needs social media for very powerful reasons that all play back into an effective overall marketing strategy.

Social Media 88

Social Media Sales Management Social Marketing B2B Marketing 88

Top Rank Marketing

AUGUST 18, 2023

Marketing Dive “A lot of people feel either ignored or judged, or have experiences of discrimination that are a lot more common than what marketers think.” — Valeria Piaggio @FuturesNewAmeri Click To Tweet Forrester’s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations — Except In Technology Some 84 percent of U.S.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Lead Forensics

APRIL 16, 2024

AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement. Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. Ensuring that their ABM implementation is solid and well-planned weighs a lot heavier than the amount it takes for results and ROI to show. The results will come but fine tuning your plan will pretty much guarantee success.”. ABOUT BRIANNA WATTS.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Marketing Insider Group

MAY 3, 2021

In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. From eBooks to video to social media posts, you are creating a narrative. It’s time to plot out a new content strategy and plan. Most industries are in a state of content marketing saturation. The findings?

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

EveryoneSocial

JUNE 10, 2020

Below, I’ll explore the concept of brand equity, how it pertains to social media engagement, and tips for maximizing your brand’s equity through employees today. The Power of Social Media. While social media won’t solve all brand equity challenges, it can play a pretty big role in how audiences connect and perceive your organization.

Social Media 52

Social Media Ad Building Branding Brand Identity 52

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Paid plans then start from €129/month. social media accounts. Iconosquare.

Analytics 95

Analytics Tools Best Practices Tagging 95

Zoominfo

AUGUST 12, 2018

AI Priorities and Plans. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). AI Priorities and Plans.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

QuanticMind

JUNE 22, 2023

Who knows: A new report from Forrester predicts that artificial intelligence will lead to the loss of 33,000 US advertising agency jobs by the end of the decade. powerhouse: It’s forecast to overtake YouTube in daily screen time, and 75% of US brands are planning to increase their spend on the channel this year.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ads 52

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. And also discuss the 4 main objectives of a comprehensive plan. A special thanks to Jeremy Victor and Make Good Media for the opportunity.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Businesses may create leads through a variety of channels, including SEO, display advertisements, social media, and more. In 2022, however, merely writing a few blogs and posting on social media will not be enough to create leads.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. The answer is social media. As Joe Pulizzi recently exclaimed, “ Yes, We’re All Media Companies. What Now? ”

PR 100

PR Social Media Social Marketing Planning 100

Heinz Marketing

AUGUST 20, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. A 2019 study by Forrester and Marketing Evolution found an estimated 21% of respondents’ media budgets were wasted as a result of bad data. You’ll also need to know what marketing campaigns are planned in order to determine if you have the data to support them.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. Cross-check strategies If your marketing team is planning campaigns, it should talk to sales leaders first to ensure everything is on the right track.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. During this time, they research or purchase products and services, sometimes putting those tasks ahead of browsing social media and consuming entertainment.

Top of Funnel 83

Top of Funnel Campaigns Funnel Advertising Work Management 83