Vidyard

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No marketing tactic works well Forrester says, it’s all about strong content

Vidyard

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. Read on for solutions to the content funk such as: Putting content investment ahead of media and program choices. It only makes sense then to see companies slowly ramping up their content spend.

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Social Selling Is Here To Stay

Vidyard

Forrester reports that social selling is no longer optional–it’s required. They’re using messaging apps, social media, and video to gain an extra edge. The latest Forrester report examines the top social selling tools for you so you can make an informed decision and start investing in the proper vendors.

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Is Your Marketing Ready For The New Millennial-um?

Vidyard

While it’s impossible to say on an individual basis (your marketing tools will have to tell you that), broadly, they’re in love with new mediums: messaging apps, social media, and of course, video. When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%.

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B2B Sellers Report 200%+ Increases in Performance as Use of Video in Sales Skyrockets

Vidyard

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., Media Contact: Sandy Pell, Head of Corporate Communications, Vidyard . Sign up for Vidyard for free: [link]. .

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Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm

Vidyard

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I Media Contact: Brad Hem. About Vidyard.

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Brands and Not-for-Profits Reach New Heights in Customer Engagement with Personalized Video

Vidyard

“Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post. Global leaders such as Honeywell, Lenovo, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

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4 Research-Backed Ways to Infuse Online Video in Your Marketing

Vidyard

And yes, people are spending the majority of their time on social media watching videos. But, according to Forrester, they’re wrong. Discover the 4 myths of online video in Forrester’s report here. These four myths have led to bad habits in content marketing, according to Forrester. Maybe not …. source=blog”].