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Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled

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AUSTIN, Texas —May 21, 2013—VisionEdge Marketing (VEM), ITSMA, and Forrester, organizations committed to helping marketers improve their effectiveness, released the findings from their 2013 Marketing Performance Management (MPM) Survey. About Forrester: A global research and advisory firm, Forrester serves professionals in 13 key roles across three distinct client segments.

Forrester finds b2b marketers lagging with demand generation

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Jeff Ernst, Principal Analyst, Forrester Research. B2B marketers are doing a poor job with demand- and lead-generation programs, according to a new study from Forrester Research. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Demand Generation | Companies are struggling with demand generation today. From BtoB Magazine Marketers Lagging in Demand Generation. “I find it sad how badly most companies are doing in B2B demand generation today.

Forrester find most companies still have small interactive marketing departments

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A reported in BtoB magazine, (May 2, 2011), b2b marketers need to “significantly realign their organizations&# according to a new report from Forrester Research. Amen, Forrester! Companies ought to do a much better job of breaking down silos, personalizing and customizing marketing content – so that they are able to deliver the right messages to the right person in the right media at the right time. Lead Generation Companies | Companies struggle with small interactive marketing departments.

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Marketo’s Definitive Guide to Lead Scoring

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Score what’s happening in social media. Based on best practices from thought leaders like SiriusDecisions and Forrester. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. So go grab it now.

How to Nurture Sales Leads

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According to a recent study by Forrester Research “only 5% of companies follow a streamlined lead-nurturing process in which every customer contact is orchestrated.&#. Check out what Forrester wrote about lead nurturing. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#.

Trust and Advertising

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Insights from Forrester and the Edelman Trust Factor. A far smarter approach would be to get customer endorsements and advocates on social media. He presented “How to Build a Great Personal Brand&# at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio on June 9th. File this under interesting statistics on what people trust.

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Lead Nurturing Belongs in Your Recession Strategy

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Since Forrester Research said recently that 3 out of 4 companies using lead management software are only doing landing pages and email – th at means 75% are not doing lead nurturing or scoring. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.

Measuring impact of social media

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Some very interesting data from Laura Ramos of Forrester Research. It seems that marketers are not practicing what they preach. Back on June 3rd 2009, Laura Ramos gave a presentation entitled Engagement: Measuring the Impact of Social Media. Here’s Laura’s summary: Social media measurement must start with objectives and take a long term perspective. Social media metrics should track community engagement. Marketing’s job is to communicate and educate about social medias impact on the business. Bottom line: Social media is here and now.

The Decline of Advertising and the Rise of Content Marketing

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The folks over at Junta42 and Forrester had an interesting discussion. Here is Forrester’s take-away: “The most interesting takeaway from the research is that overall advertising budgets will decline. With dollars moving out of traditional media toward less expensive and … Continue reading → Content marketing Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Management best practices

Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic

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From the marketing side, I’ve seen steady or increasing budgets for lead generation, content marketing, and social media. If it’s a good topic, write it even if it doesn’t help me or my organization – I did a webinar with Peter Burris from Forrester and he said something really important: “Marketing organizations will have to start adopting the ethics of publishers”. Sales 2.0

Tone-deaf companies

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Here’s a comment on my blog: I have three similar examples from unresponsive companies listed as leaders in a Forrester Wave report on email marketing that did not bother to follow up on email and messages I left on their webforms. Blogs, social media , etc. Follow discussion on social media. B2B Demand Generation | Companies who fail to listen. I’m astounded at the number of companies who are tone-deaf today. Case in point, after an egregious email by a sales rep at Avaya , we were astounded that all efforts to reach a responsible party fell on deaf ears.

My Company is Blogging and Tweeting: So Now What Do We Do?

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Forrester B2B Marketing Analyst Laura Ramos. I am pleased to share this great post from Business.com in which they interview marketing guru Laura Ramos of Forrester. Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru, Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. Laura Ramos: Social media is clearly relevant for B2B marketing today for two reasons. Did social media help to do that?

Forrester: Advocate Marketing Is Critical To B2B Success

Influitive b2b

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . Downplay monetary rewards.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. 51% responded “somewhat effectively”. • 14% responded “very effectively”. In her interview, Ms.

No marketing tactic works well Forrester says, it’s all about strong content


Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. Read on for solutions to the content funk such as: Putting content investment ahead of media and program choices. The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard. Blog Content Marketing

There is no community on social media

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And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause. I am generally a fan of Forrester and their research but this observation has me dumbfounded. Here is why companies can certainly build communities on social media and, in fact, they are doing so. You social media connections are generally weak relational links.

How most Social Media experts are wrong about LinkedIn


I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience. Like this post?

Social Media is a life sentence


Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life after receiving a liver transplant, the same thing goes for social media-for-business: in order for it to work, you need to commit to doing it not just for the next six-months but for the next sixty-years.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011


The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. B2B Social Media Guides.

Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1

Marketing Action

That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill, Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. And it’s the focus of this 2-part series where we’ll share key takeaways from the Forrester report. The post Forrester Research, Inc. First things first: what’s a “top performer”?

Social Media Marketing: It's Complicated.


The idea was partially inspired by a newly published report from Forrester which outlines the relative ineffectiveness of Facebook and Twitter as social engagement tools for brands. When thinking about social media marketing for our clients, I always start with values and goals. How can we most effectively communicate this throughout their (the client’s) entire social media presence?

How to simultaneously attract new prospects and retain loyal customers


Shoutouts on social media are another good example. This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I Showcase how you treat your loyal customers regularly on social media, your website, and other places (online and offline) where your prospects frequent. Sealed the deal.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn


Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. You see, it’s a wrong message to the wrong audience. Like this post?

Social Media for the Sales Department


Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Social Media for the Sales Department appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media [one_half valign="middle"].

Nine Things I Learned at Social Media Marketing World 2014


Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Social Media Techie Stuff [one_half valign="middle"]. Partner Portal. one_half].

The New Market for Social Media Consultants

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To date, most social media consultants have focused on helping organizations use social networks for marketing and customer service. But there’s a new career opportunity for social media consultants — helping your company use social technology for collaboration inside the enterprise, called social collaboration. By Neicole Crepeau, Contibuting {grow} Columnist. Think Yammer.

50 Facts about online consumer behavior not to ignore


97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). Forrester ). Forrester ). 81% of consumers research online before buying. ( GE Capitol ). Here are 50 facts about online consumer behavior not to ignore. FINDING YOUR AUDIENCE. Conductor ). Google ). Cisco ).

CMOs fail to go beyond brand awareness on LinkedIn


Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. Xerox is Focused on Reaching Prospects with their Content – n ot Engaging Prospects using Content.

Consolidate and Coordinate your Media

Buzz Marketing for Technology

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. Kirk argued that if you keep paid, owned and earned (POE) media in their current silos, you will fail. To learn more about Paid Owned and Earned Media – check out this Webinar with Forrester’s Sean Corcoran.

How to Perform a Social Media Audit: Measure What Matters


Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. And as far back as 2013, Forrester analyst Zachary Reiss-Davis concluded that “ everybody uses social media for work.”. Do you know how well your social media is working? .

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites. Don’t treat every customer the same.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Dispel the myth that social media isn’t for B2B and tweet the truth. Source ) TWEET THIS.

7 social media lies the gurus want you to swallow

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Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. I’m considered to be a “social media expert” so I’ll admit I’m part of this whole quagmire. By {grow} Community Member Gregory Pouy. The social web is free .

Three reasons social media marketing favors small businesses

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For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. Here are some of the social media benefits described in the clip: Higher customer loyalty/number of visits. Look through the success stories in your blog reader.

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

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How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! d) social media ads. What percentage of adult Americans engage in the social media “second screen” while watching television? Which social media platform had the fastest user growth between 2013-2014?

Test 99

What’s the killer app in B2B marketing? Face-to-face events


20% on average, according to Forrester. A 2015 study showed events way ahead of other media channels—online or offline—at 84%. B2B Marketing B2B marketing conference Event marketing face to face marketing Forrester lead generation trade showsIt’s not digital, except tangentially. Why is this the case, and what does that mean for us marketers? Bingo. We need a conversation.

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. Posted in eCommerce Optimization Personalization. Make data your best friend.