Fearless Competitor

Trending Sources

Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled

Fearless Competitor

AUSTIN, Texas —May 21, 2013—VisionEdge Marketing (VEM), ITSMA, and Forrester, organizations committed to helping marketers improve their effectiveness, released the findings from their 2013 Marketing Performance Management (MPM) Survey. About Forrester: A global research and advisory firm, Forrester serves professionals in 13 key roles across three distinct client segments.

Forrester finds b2b marketers lagging with demand generation

Fearless Competitor

Jeff Ernst, Principal Analyst, Forrester Research. B2B marketers are doing a poor job with demand- and lead-generation programs, according to a new study from Forrester Research. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Demand Generation | Companies are struggling with demand generation today. From BtoB Magazine Marketers Lagging in Demand Generation. “I find it sad how badly most companies are doing in B2B demand generation today.

Forrester find most companies still have small interactive marketing departments

Fearless Competitor

reported in BtoB magazine, (May 2, 2011), b2b marketers need to “significantly realign their organizations&# according to a new report from Forrester Research. Amen, Forrester! Companies ought to do a much better job of breaking down silos, personalizing and customizing marketing content – so that they are able to deliver the right messages to the right person in the right media at the right time. Lead Generation Companies | Companies struggle with small interactive marketing departments.

BtoB 15

Marketo’s Definitive Guide to Lead Scoring

Fearless Competitor

Score what’s happening in social media. Based on best practices from thought leaders like SiriusDecisions and Forrester. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. What do you think?

6 in 10 Senior Marketers Say Social Media Key to Company Survival

Fearless Competitor

59% of senior marketers either agree (39%) or strongly agree (20%) that companies that do not fully embrace social media will not survive, according to  [pdf] a recently-released study commissioned by Facebook and conducted by Forrester Consulting. Only about 1/3 have started long-term planning on social media. Want to learn how to use social media in your business?

Can Find New Customers help my business?

Fearless Competitor

Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. Can we help YOUR business? Let’s find out.

The Aprimo Marketing Summit 2011

Fearless Competitor

Then Lisa Arthur, Chief Marketing Officer, took the stage and talked with some important guests from companies such as Avaya, Bank of America and CapGemini. I had the pleasure of hosting the B2B track, such as this roundtable session with Jeff Pedowitz of the Pedowitz Group , Andre Pino of Forrester and Jonathan Block of SiriusDecisions. Lots of fun, great people and superb speakers.

How to Nurture Sales Leads

Fearless Competitor

According to a recent study by Forrester Research “only 5% of companies follow a streamlined lead-nurturing process in which every customer contact is orchestrated.&#. Check out what Forrester wrote about lead nurturing. B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#.

Trust and Advertising

Fearless Competitor

Insights from Forrester and the Edelman Trust Factor. Makes you wonder why so many companies continue to fill airwaves and print with advertising, when very, very few people trust it. A far smarter approach would be to get customer endorsements and advocates on social media. File this under interesting statistics on what people trust. The clear message here is Objectivity.

Trust 14

Lead Nurturing Belongs in Your Recession Strategy

Fearless Competitor

Since Forrester Research said recently that 3 out of 4 companies using lead management software are only doing landing pages and email – th at means 75% are not doing lead nurturing or scoring. I’m pleased to present this guest post by marketing expert Ardath Albee.  B2B Lead Generation | Lead Nurturing. So let’s bring it back. Please visit her at MarketingInteractions. __.

Measuring impact of social media

Fearless Competitor

Some very interesting data from Laura Ramos of Forrester Research.    It seems that marketers are not practicing what they preach.  I invite you to read Laura’s entire presentation, but here’s a quick snapshot. Back on June 3rd 2009, Laura Ramos gave a presentation entitled Engagement: Measuring the Impact of Social Media.  I summurize her findings here for my readers. Here’s Laura’s summary: Social media measurement must start with objectives and take a long term perspective. Social media metrics should track community engagement.

The Decline of Advertising and the Rise of Content Marketing

Fearless Competitor

The folks over at Junta42 and Forrester had an interesting discussion. Here is Forrester’s take-away: “The most interesting takeaway from the research is that overall advertising budgets will decline.  With dollars moving out of traditional media toward less expensive and … Continue reading → Content marketing Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Management best practices

Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic

Fearless Competitor

From the marketing side, I’ve seen steady or increasing budgets for lead generation, content marketing, and social media. If it’s a good topic, write it even if it doesn’t help me or my organization – I did a webinar with Peter Burris from Forrester and he said something really important: “Marketing organizations will have to start adopting the ethics of publishers”.  Sales 2.0

Tone-deaf companies

Fearless Competitor

Here’s a comment on my blog: I have three similar examples from unresponsive companies listed as leaders in a Forrester Wave report on email marketing that did not bother to follow up on email and messages I left on their webforms. Blogs, social media , etc. Follow discussion on social media. B2B Demand Generation | Companies who fail to listen. I’m astounded at the number of companies who are tone-deaf today. Case in point, after an egregious email by a sales rep at Avaya , we were astounded that all efforts to reach a responsible party fell on deaf ears.

My Company is Blogging and Tweeting: So Now What Do We Do?

Fearless Competitor

Forrester B2B Marketing Analyst Laura Ramos. I am pleased to share this great post from Business.com in which they interview marketing guru Laura Ramos of Forrester. Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru,  Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. Laura Ramos: Social media is clearly relevant for B2B marketing today for two reasons. Did social media help to do that?

Forrester: Advocate Marketing Is Critical To B2B Success

Influitive b2b

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. That’s what Forrester Vice President and Principal Analyst Laura Ramos  has found in  a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime.  . Downplay monetary rewards.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. That hardly seems consistent with the characterization of marketers “struggling” to get results.

No marketing tactic works well Forrester says, it’s all about strong content

Vidyard

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. Read on for solutions to the content funk such as: Putting content investment ahead of media and program choices. The post No marketing tactic works well Forrester says, it’s all about strong content appeared first on Vidyard. Blog Content Marketing

There is no community on social media

grow - Practical Marketing Solutions

And when I saw that headline reporting on a speech provided by a Forrester executive , it made me pause. If you want a community, you need to build a community, and that means a branded community on a domain you own. I am generally a fan of Forrester and their research but this observation has me dumbfounded. You social media connections are generally weak relational links.

Social Media is a life sentence

Biznology

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life after receiving a liver transplant, the same thing goes for social media-for-business: in order for it to work, you need to commit to doing it not just for the next six-months but for the next sixty-years.

20+ Staggering Stats Proving Why the Time to Use Social Media is Now

Social Marketing Forum

Businesses that don’t use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business! Social business and social media are no longer an option. It’s not hype, it’s a fact and here are some good reasons why the time to use social media is now. Forrester [.]. Research Social media marketing Forrester Internet population reputation social media statistics social media usage

Stats 106

Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1

Marketing Action

That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill,  Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. And it’s the focus of this 2-part series where we’ll share key takeaways from the Forrester report. The post Forrester Research, Inc. First things first:  what’s a “top performer”?

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. B2B Social Media Guides.

How to Perform a Social Media Audit: Measure What Matters

Act-On

Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. And as far back as 2013, Forrester analyst Zachary Reiss-Davis concluded that “ everybody uses social media for work.”. Do you know how well your social media is working?  .

Social Media Marketing: It's Complicated.

Synecore

The idea was partially inspired by a newly published report from Forrester which outlines the relative ineffectiveness of Facebook and Twitter as social engagement tools for brands. When thinking about social media marketing for our clients, I always start with values and goals. How can we most effectively communicate this throughout their (the client’s) entire social media presence?

Social Media for the Sales Department

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Social Media for the Sales Department appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media [one_half valign="middle"].

Guide Your Buyers Through the Customer Journey with Social Media

Modern B2B Marketing

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms.

5 Myths of Social Media Marketing

Marketing Action

Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? B2B social media has gotten a bad rap in the marketing community, with many marketers claiming a low ROI and seeing a lack of interest from prospects. Myth #1: Social Media is Only for B2C Companies. adult.

Nine Things I Learned at Social Media Marketing World 2014

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Social Media Techie Stuff [one_half valign="middle"]. Partner Portal.

The New Market for Social Media Consultants

grow - Practical Marketing Solutions

To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. But there’s a new career opportunity for social media consultants — helping your company use social technology for collaboration inside the enterprise, called social collaboration. By Neicole Crepeau, Contibuting {grow}  Columnist. Think Yammer.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites. Don’t treat every customer the same.

The Social Media Audience: Ready To Impress Those Watching?

Social Marketing Forum

According to Forrester’s Social Technographics Ladder only about 24% of people using social are “Creators”. Social media marketing conversationalists creators Forrester joiners lurkers social graph social media spectatorsThese are the people who blog, publish content such as video or audio they’ve created. One rung down on the ladder we find the “Conversationalists” who update social site status and tweet. By far the two largest groups are more about consuming than they are about creating content.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog.

Tools 48

7 social media lies the gurus want you to swallow

grow - Practical Marketing Solutions

Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. How many requests have we all seen for “social web” strategies?  I’m considered to be a “social media expert” so I’ll admit I’m part of this whole quagmire.

Consolidate and Coordinate your Media

Buzz Marketing for Technology

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. Kirk argued that if you keep paid, owned and earned (POE) media in their current silos, you will fail. To learn more about Paid Owned and Earned Media – check out this Webinar with Forrester’s Sean Corcoran.

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! Which of these platforms attracts the most marketing budget dollars (by far)? a) paid search marketing. b) In-game advertising. c) mobile website ads. d) social media ads. 6. Who was the first U.S. Italian. Spanish 8.7%.

Test 104

Three reasons social media marketing favors small businesses

grow - Practical Marketing Solutions

For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. Here are some of the social media benefits described in the clip: Higher customer loyalty/number of visits. Look through the success stories in your blog reader.

Survival of the Fittest: Adapt or Perish, a white paper by Forrester Research

Modern B2B Marketing

by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. Forrester defines Adaptive Brand Marketing as a flexible approach in which marketers respond quickly to their environment to align consumer and brand goals and maximize return on brand equity. Identify weak links. Prioritize efforts to become more adaptive.

B2B 8

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to  Forrester Research , U.S. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. Posted in eCommerce Optimization Personalization. Make data your best friend.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Dispel the myth that social media isn’t for B2B and tweet the truth. Source ) TWEET THIS. 2.

10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

It's All About Revenue

Measure Native Ad effectiveness against paid, earned, and owned media convergence. Jenny Wise , Mobile Marketing Analyst, Forrester Research. Publications are still untapped grounds to support your earned media strategy. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. Is 1:some actually fine?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. by Social Media Today.

Stats 90

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. This is hardly a rejection of social media or even Facebook.

Survey 100